AbbVie Patient Services, Marketing Manager I/II

AbbVie - Mettawa, IL

Full-time - Mid Level

Mettawa, IL

1,001-5,000 employees

Chemical Manufacturing

About the position

The Marketing Manager I/II at AbbVie Patient Services is responsible for supporting the strategy development and execution of marketing initiatives for the AbbVie Patient Services portfolio. This role requires a strong understanding of healthcare market dynamics and the ability to work in a complex, matrixed environment. The manager will lead efforts to optimize patient support programs, engage patients and providers, and manage cross-functional collaborations to ensure comprehensive governance of new initiatives.

Responsibilities

• Identify industry trends and competitive intelligence to optimize patient support programs and marketing initiatives.
• Use market research and advisory boards to define strategic opportunities for engaging patients, providers, and office staff.
• Create and implement cross brand initiatives aligned with APS's strategic imperatives and marketing priorities.
• Work with Medical, Regulatory, Legal, OEC, BTS, and other teams for comprehensive governance of new initiatives.
• Deliver detailed marketing briefs, develop timelines, and manage potential barriers.
• Partner with Analytics and Business Insights to measure campaign effectiveness and recommend optimizations.
• Collaborate with technology and business design teams to explore and implement new capabilities.
• Oversee relationships with creative, data, digital, and strategic marketing agencies.
• Efficiently manage the marketing budget.
• Plan and execute multi-brand marketing campaigns aligned with the APS portfolio.
• Optimize processes as marketing strategies evolve.
• Build strong relationships with marketing peers and cross-functional partners.

Requirements

• Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
• Minimum of 5+ years in healthcare, pharma, biotech, or diagnostics marketing.
• Digital marketing experience required.
• Strong project management, planning, attention to detail, ability to analyze data and insights, and MS Office proficiency.
• Excellent oral, written, and presentation skills.
• Experience managing multiple external agencies.

Nice-to-haves

• Curiosity and enthusiasm for emerging trends and technologies.
• Agility and innovative thinking.
• Strong relationship-building skills across organizational levels.
• Ability to collaborate cross functionally.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid holidays
• Paid time off
• Vision insurance