ABM & Digital Events Marketing Manager

$115,000 - $130,000/Yr

Zip - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Personal and Laundry Services

About the position

The ABM & Digital Events Marketing Manager at Zip is responsible for developing and executing account-based marketing strategies and managing digital events to drive engagement and revenue growth. This role involves collaborating with cross-functional teams to create personalized marketing campaigns targeting high-value accounts, overseeing the production of webinars, and analyzing performance metrics to optimize results. The ideal candidate is a self-starter with a strong background in B2B SaaS marketing, particularly in ABM and digital events.

Responsibilities

• Develop and implement targeted ABM strategies to drive engagement, pipeline, and bookings for key accounts.
• Identify and prioritize target accounts in collaboration with sales and marketing, tailoring campaigns across one-to-few and one-to-many frameworks.
• Lead the execution of integrated, multi-channel campaigns across email, digital ads, and content syndication.
• Collaborate with cross-functional teams to create compelling, account-specific content and assets.
• Align closely with sales teams to ensure consistent messaging and build effective sales enablement materials.
• Own ABM performance reporting by monitoring KPIs such as engagement, pipeline generation, deal velocity, and revenue impact.
• Leverage ABM platforms and marketing automation tools to track campaign success and provide insights.
• Manage all aspects of digital events/webinars, including scheduling, programming, and logistics.
• Implement strategies to maximize attendance and engagement for webinars and digital events.
• Track and analyze key performance indicators for webinars and digital events.

Requirements

• 5+ years of experience in account-based marketing, digital events, demand generation, or closely related fields within B2B SaaS or tech marketing.
• Deep understanding of ABM and webinar strategies and tactics.
• Proven track record of meeting or exceeding pipeline and revenue goals through targeted account-based campaigns.
• Excellent written and verbal communication skills in creating campaign materials.
• Strong ability to collaborate across departments, especially with sales teams.
• Excellent project management skills with the ability to manage multiple priorities and tight deadlines.
• Experience working with ABM platforms, marketing automation tools, and CRM systems.
• Highly data-driven and detail-oriented.

Nice-to-haves

• Experience with interactive elements in webinars to enhance attendee participation.
• Familiarity with emerging ABM technologies.

Benefits

• Start-up equity
• Full health, vision & dental coverage
• Catered lunches & dinners for SF employees
• Commuter benefit
• Team building events & happy hours
• Flexible PTO
• Apple equipment plus home office budget
• 401k plan