Account Based Marketing Manager

About the position

The Customer Lifecycle Marketing Manager leads Sectigo's enterprise account-based marketing (ABM) efforts and drives upsell and cross-sell opportunities within our enterprise customer base. This individual is responsible for developing and executing targeted marketing campaigns and initiatives to maximize revenue growth and customer lifetime value (CLV) across key accounts. This individual should have a deep understanding of ABM principles, B2B SaaS marketing, and a proven track record of driving successful upsell and cross-sell programs. This is a full-time and remote position, reporting to our Vice President, Marketing.

Responsibilities

• Develop and execute comprehensive account-based marketing (ABM) strategies to identify and engage high-value accounts, increase wallet share, and drive upsell and cross-sell opportunities.
• Collaborate with Field Marketing team to create compelling mid-funnel messages and touchpoints, to increase funnel velocity and conversions.
• Build customer target lists and personas, using multiple data sources and sales and marketing tools to build clusters and identify and target new contacts.
• Collaborate closely with sales and product teams to identify key accounts, understand their business needs, and develop personalized marketing plans and initiatives.
• Leverage customer data, insights, predictive analytics and generative AI to deliver hyper-targeted messaging, content, and campaigns.
• Implement marketing automation workflows, personalized nurture tracks, and targeted advertising campaigns to engage decision-makers and influencers within target accounts.
• Monitor and analyze key performance metrics, including account engagement, pipeline growth, upsell/cross-sell conversion rates, and revenue impact, to measure the effectiveness of ABM initiatives and optimize strategies.
• Drive in console product messages, including product notifications, promos, upsell / cross-sell messages, events and company news.
• Drive customer advocacy initiatives including online reviews, testimonials, case studies, customer events and speaking opportunities.
• Stay informed about industry trends, best practices, and emerging technologies to continuously innovate and improve marketing initiatives.
• Other duties as assigned and related to the nature of this role and company initiatives.

Requirements

• Bachelor's or college degree in marketing or a related field is strongly preferred. MBA degree is preferred.
• Minimum 5+ years of experience in a demand generation role.
• At least 2 years of B2B SaaS / security software industry experience is critical and strongly preferred.

Nice-to-haves

• Hard-working and resilient personality.
• A go getter who wants to grow and achieve great things.
• ROI/revenue-driven mindset.
• Salesforce/HubSpot experience essential. SalesLoft experience highly desirable.
• Experience with ABM tools like 6sense.
• Strong strategic thinking and problem-solving skills.
• Exceptional copywriting skills.
• Creative thinking, adaptability, and passion for innovation.
• Effective communication and presentation skills.