Account Based Marketing Senior Manager (ABM)

San Francisco, CA

About the position

Postman is the world’s leading API platform, used by more than 35 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

Responsibilities

• Develop and Execute ABM Campaigns: Plan and implement account-based marketing (ABM) campaigns focused on engaging high-value target accounts at various stages of the customer lifecycle.
• Campaign Strategy & Implementation: Collaborate with sales and marketing to create tailored ABM strategies that align with broader marketing and sales goals. Execute multi-channel campaigns using email, content, paid media, events, and personalized outreach.
• Account Segmentation & Targeting: Use data and insights to identify key target accounts, account segments, and verticals. Work on customizing marketing approaches for each segment to deliver value and drive engagement.
• Cross-Functional Collaboration: Partner closely with sales, content, product marketing, events, marketing ops, digital advertising, and creative teams to ensure consistent messaging and execution of campaigns that resonate with target accounts.
• Analyze and Optimize Performance: Monitor, measure, and report on campaign performance and how it impacts pipeline generation.
• Content and Asset Creation: Collaborate with internal teams to develop and manage campaign assets, including personalized content, landing pages, and other marketing materials, ensuring alignment with ABM strategies.
• Project Management: Lead and manage multiple ABM initiatives concurrently, ensuring they are completed on time, within scope, and delivering measurable business results.

Requirements

• 6-8 years of marketing experience, with a minimum of 2-3 years focused on account-based marketing.
• Proven experience managing ABM campaigns that drive pipeline growth and revenue, particularly within complex B2B environments.
• Strong familiarity with ABM tools and platforms (e.g., Demandbase, 6sense, RollWorks) and experience leveraging these technologies to optimize targeting and engagement.
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with cross-functional teams, especially sales, content, and creative teams.
• Project management skills, with the ability to manage multiple initiatives, timelines, and priorities in a fast-paced environment.

Benefits

• Full medical coverage
• Flexible PTO
• Wellness reimbursement
• Monthly lunch stipend
• Wellness programs
• Creche allowance
• Team-building events
• Donation-matching program