Account Based Marketing Specialist - 1392462LMM_46528583812_3-4658

Beacon Hill Staffing Group - Little Rock, AR

Full-time - Entry Level

Remote - Little Rock, AR

Administrative and Support Services

About the position

The Account Based Marketing Specialist is responsible for supporting the strategy and execution of the client's Account Based Marketing (ABM) program. This role involves building customized digital marketing campaigns, collaborating with various teams, and maintaining the ABM Center of Excellence. The position is ideal for marketers with foundational expertise in digital marketing and a desire to expand their skills.

Responsibilities

• Support the design of ABM strategies including email, web, social media, events, and paid media to drive client engagement.
• Design, monitor, and report on ABM program KPIs, benchmarks, and dashboards.
• Document repeatable and scalable processes, best practices, and materials for marketing and client teams.
• Coordinate activation and communication during the onboarding process for cross-functional teams involved in the ABM program.
• Build and maintain an ABM Center of Excellence to assist with onboarding and optimization of self-supported ABM programs.
• Act as the Center of Excellence lead to update resources and monitor onboarding progress.
• Participate in meetings in an inclusive and collaborative manner.
• Manage changes in program scope and devise contingency plans.
• Capture action items and track follow-up on commitments during ABM meetings.

Requirements

• Bachelor's degree in marketing or communications preferred.
• 1-4+ years of experience in a professional setting, preferably in a professional services firm.
• Experience with account-based marketing or executing customer journeys.
• Experience in email marketing preferred but not required.
• Proficiency in PowerPoint and Excel.
• Experience with Tableau and CRM systems preferred but not required.

Nice-to-haves

• Knowledge of digital marketing, ideally in a B2B context.
• Experience or coursework in product marketing or go-to-market strategies.
• Strong organizational skills and ability to manage relationships and deadlines.
• Ability to influence stakeholders without formal authority.
• Experience in collaborating across functions to deliver ABM programs.

Benefits

• Remote work opportunity
• Potential for contract extension
• Flexible working hours