Account Director, DSP

$163,125 - $340,000/Yr

Yahoo Holdings - Herndon, VA

Full-time - Mid Level

Hybrid - Herndon, VA

About the position

The Account Director at Yahoo is a pivotal role focused on driving new business and building a revenue pipeline with high-value advertisers. This position is responsible for selling the Yahoo Demand-Side Platform (DSP) to various clients, including advertisers, agencies, and brands, while helping them achieve their marketing objectives through programmatic advertising. The role requires a strategic approach to sales, strong client relationship management, and collaboration with internal teams to ensure client satisfaction and retention.

Responsibilities

• Develop and execute a strategic sales plan to achieve revenue targets for the Yahoo DSP.
• Identify and target potential clients, including advertisers, agencies, and brands, to promote the value and benefits of the Yahoo DSP.
• Build and maintain a robust sales pipeline, tracking leads and opportunities to ensure consistent revenue growth.
• Collaborate with the sales team and senior management to create effective sales strategies and tactics.
• Establish and nurture strong relationships with key decision-makers at client organizations, acting as their trusted advisor.
• Understand client business objectives, marketing goals, and challenges to propose tailored solutions using the Yahoo DSP.
• Conduct product demonstrations and presentations to showcase the capabilities and advantages of the Yahoo DSP.
• Provide exceptional customer service, ensuring client satisfaction and retention.
• Collaborate with internal teams, including operations, marketing, and product development, to ensure client requirements are met.
• Stay up to date with industry trends, competitive landscape, and emerging technologies.
• Collaborate with the account management team to ensure seamless onboarding, campaign execution, and optimization for clients.
• Coordinate with the finance and legal departments to negotiate contracts and ensure compliance with company policies.

Requirements

• Bachelor's Degree in business, marketing, or a related field (preferred but not required).
• Proven track record of success in digital advertising sales; preferably within the programmatic advertising ecosystem.
• In-depth knowledge of demand-side platforms (DSPs) and programmatic advertising technologies.
• Strong understanding of the digital advertising landscape; including trends, challenges, and industry best practices.
• Exceptional sales and negotiation skills, with a demonstrated ability to close deals and exceed revenue targets.
• Excellent communication and presentation skills, with the ability to articulate complex concepts in a clear and concise manner.
• Strong analytical and problem-solving abilities, with the capability to leverage data to drive strategic decision-making.
• Self-motivated, proactive, and able to thrive in a fast-paced, dynamic environment.
• Collaborative mindset with the ability to work effectively across cross-functional teams.

Benefits

• Healthcare
• 401K savings plan
• Company holidays
• Vacation
• Sick time
• Parental leave
• Employee assistance program