Account Director, Influencer Strategy

Weber Shandwick • Seattle, WA

308d • $93,000 - $130,000

About The Position

The Account Director, Influencer Strategy will build social influencer strategies cross-functionally to align strategic efforts and priorities, developing strategic outputs with little to no oversight. This role involves close collaboration with strategy, creative, paid, and larger integrated agency teams to deliver program initiatives. The director will maintain strong connections with talent and management agencies to ensure quality relationships, reliability, and quick turn asks. They will spearhead high-profile activations and campaigns for top lifestyle, consumer health, and CPG clients, developing a deep understanding of clients' businesses and target audiences. The director will lead the creation and execution of integrated multi-platform campaigns that drive meaningful results, partnering closely with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms. They will provide expert counsel on social/digital/influencer best practices and serve as a trusted voice on pop culture, social trends, and other cultural nuances for clients. The role includes leading the end-to-end influencer procurement process, playing a lead role in the agency's Influencer center of excellence, and mentoring junior team members.

Requirements

• 8+ years of experience, preferably within an agency environment.
• Strong understanding of the overall media and social landscape.
• Excellent communication and negotiation skills.
• Passion for tracking and understanding new trends in culture.
• Deep expertise in managing influencer programs.
• Strong knowledge of social platforms, including paid amplification.
• Strong understanding of marketing funnel analytics & KPIs.
• Familiarity with social, media, and influencer analytics tools.
• Detail-oriented, multi-tasker with excellent time-management skills.
• Strong written, verbal communication, negotiation, and presentation skills.
• Experience leading a team is an asset.

Nice To Haves

• True passion and understanding of pop culture.
• Ability to build compelling client presentations.
• High cultural competencies and understanding of DE&I.
• Gravitas in the influencer space.
• Experience identifying and managing diverse vendors and partners.
• Ability to lead effectively in the client's and agency's best interests.
• Experience building engaged audiences on various social platforms.
• Curiosity and willingness to learn.

Responsibilities

• Build social influencer strategies cross-functionally.
• Collaborate closely with strategy, creative, paid, and larger integrated agency teams.
• Maintain strong connections with talent and management agencies.
• Spearhead high-profile activations and campaigns for top clients.
• Develop a deep understanding of clients' businesses and target audiences.
• Lead the creation and execution of integrated multi-platform campaigns.
• Partner with social platform and digital SMEs to champion social and digital innovations.
• Provide expert counsel on social/digital/influencer best practices.
• Serve as a trusted voice on pop culture and social trends.
• Lead the end-to-end influencer procurement process.
• Play a lead role in the agency's Influencer center of excellence.
• Collaborate effectively with inter-agency teams.
• Lead a high-performing team and mentor junior team members.

Benefits

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement for health-related purchases
• MyDays - Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree