Account Executive, Digital Marketing

$109,200 - $130,000/Yr

Equifax - Atlanta, GA

Full-time - Senior

Atlanta, GA

Credit Intermediation and Related Activities

About the position

The Account Executive - Digital Marketing at Equifax is a senior-level, client-facing sales role focused on revenue generation and customer relationship management within complex financial institution accounts. This position combines traditional account executive responsibilities with strategic business development, requiring the orchestration of various Equifax resources to drive sales and enhance customer engagement across a comprehensive solutions portfolio.

Responsibilities

• Foster and maintain customer/partner trust.
• Grow customer/partner revenue across the full Equifax solution portfolio.
• Orchestrate Equifax resources to deliver customer value and satisfaction across the full customer/partner lifecycle.
• Strengthen the business relationship by expanding the ways in which customer/partner relies on Equifax as a trusted advisor.
• Identify, develop, manage, and close customer opportunities spanning all Equifax solutions.
• Engage with clients on a consultative basis to learn their business, anticipate needs, and position optimal solutions.
• Define and execute sales strategies that drive profitable growth while delivering meaningful customer value.
• Develop strong working relationships with client economic buyers, decision makers, and influencers.
• Leverage account, solution, and delivery pre-sales/sales resources effectively to move opportunities forward and maintain customer satisfaction.
• Lead account strategy and planning motions with cross-functional teams to align customer business imperatives with Equifax solutions.
• Prepare and conduct periodic customer business reviews.
• Manage contracting and contract compliance.
• Drive strong pipeline development and sales execution.

Requirements

• 7-10 years of experience exceeding sales goals as an account manager, partner sales, business development or related sales role.
• Bachelor's degree from an accredited university or equivalent experience.
• Deep knowledge of digital marketing channels, strategies, and trends (SEO, SEM, social media, content marketing, display, programmatic, email, etc.).
• Understanding of customer acquisition and retention trends within the financial services industry, strongly preferred.
• Tech savviness and familiarity with digital tools and platforms (CRM systems, analytics dashboards, marketing automation software, consumer identity graph and supporting variables) to manage accounts effectively.

Nice-to-haves

• Industry expertise in the specific digital landscape, including key trends and competitors.
• Adaptability to stay updated with the constantly evolving digital landscape, learning new technologies and adapting strategies accordingly.

Benefits

• Incentive compensation program.