Account Executive Digital Media Sales

$50,000 - $60,000/Yr

Salem Media Group - Riverside, CA

Full-time - Entry Level

Riverside, CA

Broadcasting and Content Providers

About the position

Salem Media - Riverside is seeking a highly motivated Media Strategist / Account Executive to join our dynamic team. This role presents an exceptional opportunity for a sales professional who is eager to contribute to our growing on-air and digital sales initiatives. The successful candidate will be responsible for selling and managing our multi-media marketing solutions, which encompass radio, digital, and event sales targeted at local small and medium-sized businesses. The primary measure of success in this position will be the ability to reach monthly, quarterly, and annual sales goals while simultaneously developing new business opportunities that are designed to meet and exceed client expectations. In this role, you will be tasked with prospecting for local and regional businesses, reaching out to decision-makers, setting meetings, and analyzing client needs. You will create and deliver compelling and strategic advertising presentations that effectively address client objectives. Staying current on local digital marketing trends and opportunities will be crucial, as you will need to create and present strategic marketing proposals for key accounts and new business decision-makers. Additionally, you will be responsible for accurately projecting revenues, meeting and exceeding monthly budgets for all product lines, and ultimately exceeding annual budgets. The ideal candidate will have a demonstrated track record of exceeding sales goals in both on-air and online media. A strong understanding of digital products and their positioning in the marketplace is essential. You should have a proven history of successfully selling various digital marketing solutions, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, and Website Development. Your ability to conduct in-depth needs analysis to uncover client needs and provide tailored solutions will be key to your success in this role. Excellent written and verbal communication skills are necessary, as you will be presenting multi-varied solutions to diverse groups of clients. Maintaining a professional appearance and demeanor is also important in this client-facing role.

Responsibilities

• Prospect for local and regional business.
• Reach decision makers, set meetings, analyze client needs, and create and deliver compelling and strategic advertising presentations that address client objectives.
• Research and stay current on all local digital marketing trends and opportunities.
• Create and present strategic marketing proposals for key accounts and new business decision makers.
• Accurately project revenues, meet and exceed monthly budgets for all product lines and exceed annual budgets.

Requirements

• A demonstrated track record of exceeding sales goals in both on-air and online media.
• Demonstrated knowledge of digital products and how they are positioned and sold in the marketplace.
• A demonstrated application and success in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and others.
• A demonstrated ability to understand categories of businesses to prospect in.
• A history of doing in-depth needs analysis designed to uncover a client's needs and then provide the right solution(s) to fit that need and show data that corroborates and justifies the sale.
• Excellent written and verbal communication skills and the ability to present multi-varied solutions to groups of people as needed.
• Proven track record of developing a business marketing strategy for local and regional clients.
• Maintain an appropriate professional appearance and demeanor.
• A demonstrated ability to work with a diverse group of clients.

Benefits

• Competitive pay structure based on experience
• Health, dental, vision and life insurance
• 401k retirement plan
• Paid holidays and vacation time