Genesys - Massachusetts, MA

posted 1 day ago

Full-time - Entry Level
Remote - Massachusetts, MA
5,001-10,000 employees
Publishing Industries

About the position

We are excited to announce an opportunity for a highly motivated and ambitious Account Executive to join our team, focused on Greenfield opportunity development. This role is ideal for a sales professional passionate about uncovering and capturing new market opportunities while driving growth for both the company and their career. As a Greenfield-focused AE, you will play a pivotal role in expanding our market presence, targeting untapped potential, and generating a robust pipeline of opportunities in industries such as Healthcare, Financial Services, Retail, and Technology.

Responsibilities

  • Proactive Prospecting: Leverage tools like Salesloft, 6sense, and LinkedIn Sales Navigator to research, identify, and engage new prospects in Greenfield accounts.
  • Build and Maintain a Robust Pipeline: Focus on continuously filling the top of the funnel with high-quality leads and progressing opportunities through the pipeline.
  • Activity Management: Drive high levels of outreach activity (calls, emails, and social selling) to ensure consistent engagement with prospects.
  • Account Mapping: Identify key decision-makers and influencers within target accounts, building a comprehensive understanding of account structures and priorities.
  • Partner with BDRs: Collaborate closely with Business Development Representatives to design effective outreach campaigns and maximize opportunity generation.
  • Leverage Data and Insights: Use tools like 6sense to identify buying signals and prioritize outreach to accounts showing intent or engagement with marketing campaigns.
  • Conduct Targeted Campaigns: Work with marketing teams to run account-based campaigns tailored to verticals like Healthcare, Financial Services, Retail, and Technology.
  • Measure and Optimize Activity: Monitor outreach metrics and pipeline health using Salesforce, Clari, and other tools, making data-driven adjustments to strategies.
  • Strategic Account Planning: Develop account penetration strategies for key Greenfield accounts, identifying the highest-potential opportunities to focus effort.
  • Build Market Presence: Act as a brand ambassador, engaging in networking events, webinars, and industry forums to raise awareness and build connections.
  • Collaborate Cross-Functionally: Work with solution consultants and marketing to create tailored messaging and align resources for top-priority accounts.
  • Maintain CRM Discipline: Ensure accurate and timely updates in Salesforce, including logging activities, tracking progress, and maintaining detailed records for all Greenfield opportunities.

Requirements

  • Proven Pipeline Generation: 5+ years of experience in B2B SaaS or technology sales with a demonstrated ability to generate and manage a healthy pipeline of new business opportunities.
  • Hunter Mentality: A self-starter with a relentless focus on sourcing and qualifying new leads, particularly in Greenfield environments.
  • Data-Driven Approach: Experience using tools like 6sense, Salesloft, Clari, and Salesforce to inform and optimize prospecting efforts.
  • Industry Knowledge: Familiarity with key verticals such as Healthcare, Financial Services, Retail, and Technology is a plus.
  • Excellent Communication Skills: Strong verbal and written skills, with the ability to craft compelling outreach messages and build relationships with C-level and senior decision-makers.
  • Collaboration and Teamwork: Comfortable working with cross-functional teams, including BDRs, marketing, and solutions consultants, to achieve shared goals.
  • Adaptability and Resilience: Thrives in a fast-paced, evolving sales environment and adjusts strategies based on feedback and results.

Nice-to-haves

  • Familiarity with MEDDPICC and related sales methodologies.
  • Experience working with cloud-based or customer experience (CX) solutions.
  • Background in targeting and successfully penetrating large Greenfield accounts.

Benefits

  • Medical, Dental, and Vision Insurance.
  • Telehealth coverage
  • Flexible work schedules and work from home opportunities
  • Development and career growth opportunities
  • Open Time Off in addition to 10 paid holidays
  • 401(k) matching program
  • Adoption Assistance
  • Fertility treatments
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