Account Executive II - Local Sales

Gannett - Knoxville, TN

Full-time - Mid Level

Knoxville, TN

Publishing Industries

About the position

The Account Executive II - Local Sales position at Gannett involves driving product penetration, upselling, and retention of accounts within the automotive marketing sector. This role is crucial for developing relationships with senior executives at local dealerships and providing tailored marketing solutions to enhance client satisfaction and business growth. The successful candidate will leverage data and insights to create effective sales strategies and maintain a robust sales pipeline.

Responsibilities

• Drive product penetration, upsell, and retention of accounts by acquiring new business and increasing current client spending.
• Develop relationships with senior executives at local dealerships and rooftops.
• Perform face-to-face sales calls and retention meetings, delivering valuable insights with every interaction.
• Share marketing and campaign results, implications, and recommendations with clients.
• Create solutions with Customer Success Managers (CSM) and deliver custom solutions that provide ROI to clients.
• Focus on delivering and obtaining long-term commitments and campaigns.
• Effectively use SalesForce.com to manage the pipeline and maintain awareness of revenue responsibilities and performance to goal.
• Develop and work a pipeline of potential customers' growth within the existing base and from new high-potential prospects.
• Produce accurate forecasts and develop account plans that shape customized account strategies.
• Collaboratively develop and execute strategies to gain market share within the Majors segment.

Requirements

• Bachelor's degree in marketing, advertising, or equivalent combination of education and experience.
• 3 to 5+ years of sales experience with a history of successful sales, innovation, and goal achievement.
• Strong understanding of digital media platforms and ability to articulate product value propositions to customers.
• Demonstrated ability to grow and maintain market share and develop accurate forecasts.
• Proficient in face-to-face sales calling, including upselling, appointment setting, and cold calling.
• Ability to research problems and provide solutions, and work effectively as part of a team.

Nice-to-haves

• In-depth knowledge of the automotive industry.
• Experience working with Salesforce or another CRM platform.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Vision insurance