Account Executive, Maverick Travel Public Relations

$63,000 - $67,000/Yr

Finn Partners - New York, NY

Full-time - Mid Level

New York, NY

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Account Executive (AE) at Maverick Creative will play a crucial role in managing public relations activities for a diverse range of travel and lifestyle clients. This position requires a proactive individual with 2-3 years of public relations experience, particularly in securing media placements and developing creative pitches. The AE will work closely with clients, media, and internal teams to ensure exceptional service and effective communication strategies, while also contributing to the agency's innovative and collaborative culture.

Responsibilities

• Serve as a point of contact for clients and handle day-to-day activities of the account team, client projects and account management to ensure exceptional service to our clients
• Lead client news engine efforts, including developing pitches and securing coverage, working with media on story development, handling incoming media requests
• Cultivate relationships with national, regional, and online media, and with freelancers and influencers; Identify industry trends and build creative and strategic pitches to support them
• Write structured, persuasive copy; highly skilled in writing in a range of styles including: news releases, pitches, media Q&As and status reports
• Serve as editor and help set direction on development of releases, customer profiles, bylined articles, and other press materials
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
• Lead monthly and annual reporting efforts for our clients, showcasing 'wins,' key initiatives and successes
• Support new business proposals, team brainstorm sessions, and staff meetings
• Maintain current knowledge of news and events regarding our clients, their industries, and their competition: read news outlets; know what is happening in the business landscape of our clients; Continuously explore and assess value-added solutions and new ideas for implementation

Requirements

• 2-3 years prior experience working in a public relations role; travel or hospitality PR experience is a bonus, but not required
• Bachelor's degree
• Experience working with traditional and new media, social media and digital campaigns
• Proven experience in pitching and securing stories in top-tier consumer media outlets - including travel, lifestyle, consumer business titles
• Experience in writing and managing client programs and reports
• Strong project management and client relationship skills
• Excellent oral and written communications skills (includes presentation skills, editing skills, and strong attention to detail)
• Experience working with Cision, Muckrack and other measurement platforms

Benefits

• Generous time-off policy with extra time off during the summer and office closure between Christmas and New Year's Day
• Travel
• Hotel stays
• Company travel + consumer discounts (from rental cars to Tiffany's!)
• Complimentary reservations of company house in upstate NY
• Frequent happy hours and team outings
• Wellness subsidy
• 401K
• Affordable, comprehensive health insurance
• Hybrid In-Office/WFH schedule