Account Executive, WFTS

Scripps Media - Tampa, FL

Full-time - Entry Level

Tampa, FL

51-100 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Account Executive at WFTS in Tampa, FL, is responsible for driving advertising sales and helping local businesses grow through customized advertising solutions. This role involves selling a variety of marketing solutions, including digital platforms and broadcast television, while leveraging Scripps' high-quality news product and support from an expert team. The position offers uncapped earning potential and professional development opportunities.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze customer needs and provide customized advertising solutions.
• Facilitate customer access to a full array of digital marketing options alongside television airtime sales.
• Independently prospect and secure appointments, perform needs analysis, and develop customized solutions.
• Present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Negotiate program ratings and advertising rates with advertising agencies to maximize revenue.
• Serve as a trusted advisor to clients, providing best-in-class customer service and growing accounts through referrals.
• Perform client services including media avail negotiations, presentation preparation, and revenue collection.
• Manage a sales funnel using CRM systems and monitor key performance indicators.
• Contribute to the creative development of campaigns through client communication and needs analysis.

Requirements

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally, 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings, and digital execution preferred.
• Valid driver's license, good driving record, and proof of insurance required.

Nice-to-haves

• Highly self-motivated and goal-focused.
• Highly creative and innovative thinker.
• Strong influencing, selling, and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation skills.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities.
• Strong time management and organizational skills.
• Proficient with Microsoft Office and Google Office.

Benefits

• Professional development opportunities including a sales training program.
• Competitive sales compensation plan with uncapped earning potential.