Account Executive, WFTS

E.W. Scripps - Tampa, FL

Full-time - Entry Level

Tampa, FL

Publishing Industries

About the position

The Account Executive at WFTS in Tampa, FL, is responsible for driving advertising sales through creative and effective marketing solutions. This role involves developing connections with local businesses and advertising agencies to help them grow through customized screen-based advertising solutions, including digital platforms and broadcast television. The position offers professional development opportunities and uncapped earning potential through a competitive sales compensation plan.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze customer needs and apply customized advertising solutions.
• Facilitate the customer's ability to utilize digital marketing options alongside television commercial airtime sales.
• Independently prospect, secure appointments, perform needs analysis, and develop customized solutions.
• Negotiate program ratings and advertising rates with advertising agencies to maximize revenue.
• Serve as a trusted advisor to clients, providing best-in-class customer service and growing accounts.
• Perform client services including media avail negotiations, presentation preparation, and revenue collection.
• Manage a sales funnel using CRM systems and monitor key performance indicators.
• Contribute to the creative development of campaigns through client communication and needs analysis.
• Build and maintain strong client relationships, including entertaining clients.
• Perform routine administrative functions of a media salesperson.

Requirements

• BS/BA in related discipline preferred or equivalent years of experience.
• 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings, and digital execution preferred.
• Valid driver's license and good driving record.

Nice-to-haves

• Experience in upselling and influencing skills.
• Strong analysis and data interpretation skills.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities.

Benefits

• Professional development opportunities through sales training programs.
• Competitive sales compensation plan.