Account Executive

Nexstar Media Group - New York, NY

Full-time - Mid Level

New York, NY

101-250 employees

Broadcasting and Content Providers

About the position

The position involves selling new direct business and digital advertising, focusing on increasing PIX11's share of local advertising revenue. The candidate will be responsible for selling various platforms, including commercial television spots, sponsorships for Mets & Yankees Baseball, and digital stations, targeting advertising agencies and local advertisers. The role requires strategic planning, relationship management, and achieving sales goals through effective negotiation and market analysis.

Responsibilities

• Plans and organizes a sales strategy aimed at meeting sales goals.
• Monitors and tracks sales plan and assigned strategies.
• Prepares quarterly sales revenue target goal and is responsible for achieving budget and sales quotas.
• Re-evaluates performance results against revenue goals on a quarterly basis.
• Prepares sales presentations to sell commercial airtime utilizing available in-house ratings research materials and sales tools.
• Makes in-person presentations to agency buyers and planners and direct local advertisers.
• Books orders and negotiates spot placement and rates based on parameters set by sales management.
• Serves agencies/clients as a market expert by providing information on the respective TV station and the competition.
• Develops and maintains direct relationships with agencies and clients.
• Serves station management as a market information source by gathering competitive rates, programming and advertiser plans.
• Posts orders, verifies accuracy of client's scheduled air dates and times, and handles preemptions/make goods in a timely fashion.
• Analyzes client needs and interests.
• Establishes and maintains a positive working relationship with assigned/designated agencies and clients through frequent contact.
• Resolves client's issues or complaints.

Requirements

• Bachelor's Degree, preferably with a focus on advertising, sales and/or marketing.
• Three years of experience in buying/selling television/radio advertising.
• Strong demonstrable knowledge of the local market, rating services, qualitative research and available sales and research tools.
• Strong digital selling experience.
• Strong analytical and technical skills to analyze the market, package, price, negotiate and sell available airtime.
• Excellent verbal and written communication skills to effectively negotiate and influence internal and external contacts.
• Ability to analyze the market and effectively sell available airtime through strategic negotiations to meet established financial goals and market share.
• Excellent new business development skills, including prospecting, cold calling, website sales development, lead qualification, handling objections, conceptual selling, client needs analysis, negotiation, closing and client relationship management.