Account Executive

Hearst Television - Baltimore, MD

Full-time - Entry Level

Baltimore, MD

11-50 employees

About the position

The Account Executive at WBAL-TV, the NBC affiliate in Baltimore, Maryland, is responsible for selling advertising to local businesses and negotiating rates with ad agencies. This role involves soliciting new businesses for advertising on TV and web platforms, contributing to revenue generation, and fostering partnerships to retain and grow the client base. The position requires a motivated individual who thrives in a team environment and is driven by excellent products and compensation.

Responsibilities

• Produce revenue across all available platforms
• Prospect, contact and present to new businesses
• Develop new revenue through local business development
• Form strategic and market partnerships
• Manage an active account/client list
• Conceptualize, create, and deliver sales proposals that are consistent with station strategies
• Achieve individual sales goals while contributing to WBAL dynamic sales team
• In person attendance required

Requirements

• 1+ years in media or digital sales, or similar sales field
• Experience with the development of new business/non-traditional business
• Have strong negotiation skills
• Experience in a consultative customer-focused business atmosphere
• Accountability within a goal-structured organization
• Must be a team player
• Experience selling to business owners
• Understand and use qualitative research to further sales effort
• Related military experience will be considered

Benefits

• Paid parental leave
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching