Account Executive

Hearst Stations - Cincinnati, OH

Full-time - Entry Level

Cincinnati, OH

11-50 employees

About the position

The Account Executive at WLWT-TV is responsible for selling advertising to local businesses and negotiating rates with ad agencies. This role involves soliciting new businesses for advertising on both TV and web platforms, contributing to revenue generation across multiple channels, and fostering partnerships to enhance client retention and growth. The position requires a motivated individual who thrives in a team-oriented environment and is driven by achieving sales goals.

Responsibilities

• Produce revenue across all available platforms
• Prospect, contact and present to new businesses
• Develop new revenue through local business development
• Form strategic and market partnerships
• Manage an active account/client list
• Conceptualize, create, and deliver sales proposals that are consistent with station strategies
• Achieve individual sales goals while contributing to the station's dynamic sales team

Requirements

• 1+ years in media or digital sales, or similar sales field
• Experience with the development of new business/non-traditional business
• Have strong negotiation skills
• Experience in a consultative customer-focused business atmosphere
• Accountability within a goal-structured organization
• Must be a team player
• Experience selling to business owners
• Understand and use qualitative research to further sales effort
• Related military experience will be considered

Benefits

• Medical
• Dental
• Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs