Account Executive

Hearst Communications - Baltimore, MD

Full-time

Baltimore, MD

Publishing Industries

About the position

WBAL-TV, the NBC affiliate in Baltimore, Maryland, is seeking an Account Executive to sell advertising to local businesses and negotiate rates with ad agencies. This role involves soliciting new businesses for TV and web advertising, producing revenue across multiple platforms, and developing strategic partnerships to grow the client base. The position requires in-person attendance and offers the opportunity to work with a talented team while achieving individual sales goals.

Responsibilities

• Produce revenue across all available platforms
• Prospect, contact, and present to new businesses
• Develop new revenue through local business development
• Form strategic and market partnerships
• Manage an active account/client list
• Conceptualize, create, and deliver sales proposals that are consistent with station strategies
• Achieve individual sales goals while contributing to WBAL dynamic sales team
• In-person attendance required

Requirements

• 1 year in media or digital sales, or similar sales field
• Experience with the development of new business/non-traditional business
• Have strong negotiation skills
• Experience in a consultative customer-focused business atmosphere
• Accountability within a goal-structured organization
• Must be a team player
• Experience selling to business owners
• Understand and use qualitative research to further sales effort
• Related military experience will be considered

Benefits

• Medical
• Dental
• Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ Health Services
• Additional benefits to meet your and your family's needs