Account Executive

Scripps International - Tampa, FL

Full-time - Entry Level

Tampa, FL

Hospitals

About the position

The Account Executive at WFTS in Tampa, FL, is responsible for driving advertising sales and helping local businesses grow through customized advertising solutions. This role involves selling a variety of marketing solutions, including digital platforms and broadcast television, while leveraging Scripps' high-quality news product and professional development opportunities to achieve sales goals and maximize earning potential.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze customer needs and apply customized advertising solutions.
• Facilitate the customer's ability to utilize digital marketing options alongside television commercial airtime sales.
• Independently prospect, secure appointments, perform needs analysis, and close sales to develop new business.
• Negotiate program ratings and advertising rates with advertising agencies using ratings data and market trends.
• Serve as a trusted advisor to clients, providing best-in-class customer service and growing accounts through referrals.
• Perform client services including media avail negotiations, presentation preparation, and revenue collection.
• Manage a sales funnel using CRM systems, monitoring key performance indicators and activity levels.
• Contribute to the creative development of campaigns through client communication and needs analysis.
• Build and maintain strong client relationships, including entertaining clients as needed.
• Perform routine administrative functions of a media salesperson, including updating CRM systems and communicating with sales leadership.

Requirements

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally, 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings, and digital execution preferred.
• Valid driver's license, good driving record, and proof of insurance required.

Nice-to-haves

• Highly self-motivated and goal-focused.
• Highly creative and innovative thinker.
• Strong influencing, selling, and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation skills.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities for various group sizes.
• Strong time management and organizational skills.
• Proficient with Microsoft Office (Word, Excel, PowerPoint).
• Working knowledge of Google Office and virtual conferencing platforms.

Benefits

• Competitive sales compensation plan
• Professional development opportunities
• Sales training program