Hearst Communications - Lancaster, PA
posted 15 days ago
About the position
WGAL, the NBC affiliate located in the Harrisburg-Lancaster-Lebanon-York, PA market is looking for an experienced Media Sales Account Executive. An Account Executive sells advertising to local businesses and negotiates impressions and rates with ad agencies. You will also solicit new businesses creating custom solutions using television and digital tools through the station and Hearst. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions to create partnerships to retain and grow our client base. You will report to the Local Sales Manager. If you want to work for the best, we want to hear from you today!
Responsibilities
- Produce revenue across all available platforms
- Prospect, contact and present to new businesses
- Develop new revenue through local business development
- Form strategic and market partnerships
- Manage an active account/client list
- Conceptualize, create, and deliver sales proposals that are consistent with station strategies
- Achieve individual sales goals while contributing to WGAL's dynamic sales team
Requirements
- 2+ years in media or digital sales, or similar sales field
- Experience with the development of new business/non-traditional business
- Have strong negotiation skills
- Experience in a consultative customer-focused business atmosphere
- Accountability within a goal-structured organization
- Must be a team player
- Experience selling to business owners
- Understand and use qualitative research to further sales effort
- Related military experience will be considered
- In-person attendance is required
Benefits
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
