Account Manager - CPG

Meijer - Grand Rapids, MI

Full-time - Mid Level

Grand Rapids, MI

General Merchandise Retailers

About the position

The Account Manager at Meijer is responsible for managing a specific segment of business, focusing on developing, executing, and optimizing integrated marketing campaigns across digital and in-store channels. This role is pivotal in driving vendor revenue and achieving category business results while contributing to overall business growth goals.

Responsibilities

• Own the revenue targets for the specific business and drive vendor revenue and category business results.
• Manage the category account revenue pipeline to prioritize business opportunities and resources.
• Collaborate with data & analytics partners to measure the impact of Performance Marketing solutions.
• Work cross-functionally on the e-commerce search ecosystem, including data, insights, and reporting.
• Utilize media planning systems and tools such as Adobe, Google, and Criteo to execute campaigns across various media platforms.
• Create and deliver consultative presentations using industry knowledge and market trends.
• Act as the key contact for annual planning for specific accounts and program level strategies.
• Forecast and secure media placements, building media recommendations based on campaign performance.
• Responsible for category specific campaign set-up, execution, testing, delivery, QA, reporting, and analysis.
• Authorship and inputs for vendor brand campaign proposals related to various marketing activities.
• Present strategic recommendations to buyers and vendors based on business and vendor brand objectives.

Requirements

• 4-5 years of previous marketing, media, or sales experience in the retail industry preferred.
• Strong initiative to drive business results.
• Exceptional attention to detail, organizational and analytical skills.
• Strong communication skills with the ability to articulate complex concepts fluidly.
• Understanding of upper funnel and lower funnel campaign tactics.
• Strong written and verbal communication skills, along with presentation skills.
• Ability to advise partners on best practices and areas of opportunity.
• Resourceful in maneuvering through a large company in a fast-paced environment.
• Ability to adapt and thrive in any business situation.
• Minimum Bachelor's degree required.

Benefits

• Meijer Rewards
• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth