Account Manager - Digital Marketing

$80,000 - $110,000/Yr

Uncommon Logic Consulting - Austin, TX

Full-time - Mid Level

Austin, TX

Professional, Scientific, and Technical Services

About the position

The Account Manager - Digital Marketing at (un)Common Logic is a pivotal role responsible for managing client relationships and executing digital marketing strategies, particularly in PPC and SEO. This position requires a blend of analytical skills, client management, and team leadership to drive impactful growth for clients through data-driven marketing initiatives. The role emphasizes collaboration, innovation, and delivering measurable results, making it essential for the candidate to possess a strong understanding of digital marketing tactics and the ability to mentor junior team members.

Responsibilities

• Act as the primary point of contact for a portfolio of clients, building trust and fostering long-term relationships.
• Regularly communicate with clients to review goals, performance pacing, and progress on PPC and SEO initiatives.
• Build and execute strategic digital marketing project plans for clients (both short and long-term) and work with analysts and vendors to help execute against plans.
• Implement ad budgets, bidding strategies, targeting, testing, and drive strong account performance for PPC channels (Google Ads, Bing, Meta, etc.).
• Execute on-page and off-page SEO efforts, including technical SEO audits, content optimization, and link-building initiatives.
• Develop a deep understanding of each client's business, industry, and competitive landscape.
• Stay current on industry trends and algorithm updates to adapt and refine client strategies for optimal performance.
• Mentor junior team members on best practices in PPC and SEO, providing guidance and support where needed.

Requirements

• Bachelor's degree
• 5+ years of work experience with 2+ years of digital marketing experience, including managing and optimizing PPC and SEO campaigns
• Deep analytical capabilities (i.e., ability to perform advanced Excel features, pivot tables, etc.) with the ability to interpret data and drive actionable insights
• Strong client management skills
• Excellent written and presentation skills
• High energy, drive, and maturity
• Ability to manage a team
• Authorized to work in the US without sponsorship now and in future

Nice-to-haves

• Digital agency experience is a bonus
• Likes to work in a fast-moving, yet casual environment
• A sense of humor

Benefits

• Health insurance
• Hybrid work schedule
• Unlimited vacation after year 2