Account Supervisor, Paid Search, Health & Wellness

About the position

The Account Supervisor, Paid Search at Burson will be responsible for developing and executing search engine marketing (SEM) campaigns for healthcare clients. This role requires a strategic mindset and strong analytical skills to drive online visibility, qualified traffic, and conversions, ultimately contributing to client business objectives. The position involves collaboration with cross-functional teams to deliver exceptional results and foster innovative solutions in a rapidly growing Paid Media team.

Responsibilities

• Develop a deep understanding of client goals, target audiences, therapeutic areas, and competitive landscapes.
• Collaborate with integrated media leads to establish key performance indicators (KPIs) and recommend appropriate SEM platforms.
• Create and execute end-to-end SEM campaigns, including keyword research, ad copy development, and campaign setup.
• Continuously monitor and analyze campaign performance, identifying opportunities for optimization and improvement.
• Collaborate with VP, Paid Search to ensure compliance with regulations and guidelines for paid search materials.
• Stay abreast of industry trends and proactively explore new technologies to enhance campaign effectiveness.
• Communicate campaign strategies and performance results to internal and external stakeholders.

Requirements

• 2-4 years of hands-on experience in search engine marketing, preferably within an agency setting.
• Proven track record of managing and optimizing paid search campaigns across various platforms.
• Strong understanding of SEM principles, including keyword research and performance analysis.
• Proficiency in using SEM platforms (Google Ads, Bing Ads) and web analytics tools (Google Analytics).
• Strong analytical skills with the ability to interpret data and extract actionable insights.
• Excellent written and verbal communication skills.

Nice-to-haves

• Bachelor's degree in Marketing, Business, or a related field.
• Knowledge of SEO principles and their integration with SEM efforts.
• Experience with pharmaceutical marketing or within a regulated industry.

Benefits

• Hybrid work environment with flexibility to work from home and the office.
• Career growth opportunities through continued education and training.
• Employee Resource Groups for networking and leadership skill development.
• Paid time off for vacation, sick days, and personal days, including Summer Fridays.
• Flexible Holiday Policy with 9 paid holidays and options for personal significant days.
• 12 weeks paid Parental Leave for bonding with a new child.
• Wellness benefits including healthcare, vision, dental, and pet insurance.
• 401K Savings and Investment Plans.
• Commuter benefits using pre-tax dollars for commuting and parking expenses.
• WPP Employee Discount Program based on client roster.