Account Supervisor, Paid Search, Health & Wellness

$50,000 - $105,000/Yr

Burson North America - New York, NY

Full-time - Mid Level

Remote - New York, NY

About the position

The Account Supervisor, Paid Search at Burson will be responsible for developing and executing search engine marketing (SEM) campaigns for healthcare clients. This role requires a strategic mindset and strong analytical skills to drive online visibility, qualified traffic, and conversions, ultimately contributing to client business objectives. The position involves collaboration with cross-functional teams to deliver exceptional results and foster innovative solutions in a rapidly growing Paid Media team.

Responsibilities

• Develop a deep understanding of client goals, target audiences, therapeutic areas, and competitive landscapes.
• Collaborate with integrated media leads to establish key performance indicators (KPIs) and recommend appropriate SEM platforms.
• Create and execute end-to-end SEM campaigns, including keyword research, ad copy development, and campaign setup.
• Continuously monitor and analyze campaign performance, identifying opportunities for optimization and improvement.
• Collaborate with VP, Paid Search to ensure compliance with regulations and guidelines for paid search materials.
• Stay abreast of industry trends and proactively explore new technologies to enhance campaign effectiveness.
• Communicate campaign strategies and performance results to internal and external stakeholders.

Requirements

• 2-4 years of hands-on experience in search engine marketing, preferably within an agency setting.
• Proven track record of managing and optimizing paid search campaigns across various platforms.
• Strong understanding of SEM principles, including keyword research and performance analysis.
• Proficiency in using SEM platforms (Google Ads, Bing Ads) and web analytics tools (Google Analytics).
• Strong analytical skills with the ability to interpret data and extract actionable insights.
• Excellent written and verbal communication skills.

Nice-to-haves

• Bachelor's degree in Marketing, Business, or a related field.
• Knowledge of SEO principles and their integration with SEM efforts.
• Experience with pharmaceutical marketing or within a regulated industry.

Benefits

• Hybrid work environment with flexibility to work from home and the office.
• Career growth opportunities through continued education and training.
• Employee Resource Groups for networking and leadership skill development.
• Paid time off for vacation, sick days, and personal days, including Summer Fridays.
• Flexible Holiday Policy with 9 paid holidays and options for personal significant days.
• 12 weeks paid Parental Leave for bonding with a new child.
• Wellness benefits including healthcare, vision, dental, and pet insurance.
• 401K Savings and Investment Plans.
• Commuter benefits using pre-tax dollars for commuting and parking expenses.
• WPP Employee Discount Program based on client roster.