Acquisition Lifecycle Marketing Manager

Dropbox - New York, NY

Full-time

New York, NY

Publishing Industries

About the position

The Acquisition Lifecycle Marketing Manager at Dropbox is responsible for developing and executing comprehensive marketing strategies aimed at enhancing customer acquisition and engagement. This role focuses on crafting demand generation campaigns, collaborating with cross-functional teams, and optimizing lead quality to drive conversion rates and revenue. The ideal candidate will have a strong understanding of the marketing and sales process, be data-driven, and possess both strategic and creative skills to improve customer experiences and outcomes.

Responsibilities

• Craft and optimize multi-channel demand generation and prospect nurture campaigns across product lines and geographies to generate high-quality leads
• Implement lead generation programs to drive marketing-sourced pipeline for Sales
• Utilize both inbound and outbound marketing tactics to capture and nurture leads
• Collaborate with marketing operations and sales team to understand lead quality and make data-driven adjustments to improve conversion rates
• Collaborate with data science, content, design, and digital marketing teams
• Partner with Product Marketing to prioritize target audiences & segments and tailor campaigns to effectively reach and engage them
• Inform the optimal lead scoring and routing approach to optimize quality of leads

Requirements

• Minimum of 8+ years of experience in Marketing, with at least 5+ years focused on demand generation, customer acquisition lifecycle management (LCM), and/or integrated marketing roles
• Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies
• Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
• Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes
• Strong interpersonal skills to build collaborative relationships and create alignment with team members and cross-functional teams
• Experience in reaching business audiences, with a preference towards the SMB and Mid-Market segments
• Experience and understanding of Salesforce (SFDC) and Marketo

Nice-to-haves

• Bridging demand generation activities and self serve programs
• Digital marketing of a freemium B2B SaaS product