JPMorgan Chase - Columbus, OH
posted 4 months ago
The Business Banking Acquisition Marketing Team is dedicated to driving high-quality customer growth through effective prospect acquisition and relationship deepening. As a core member of this team, the Acquisition Marketing Business Analyst Senior Associate plays a crucial role in supporting the Business Banking Acquisitions Marketing team. This position requires collaboration with various departments, including marketing and finance, to analyze and interpret reporting data that enhances the understanding of campaign results. The primary focus of this role is to create and deliver comprehensive reports that outline the performance of acquisition campaigns, tactics, and tests. By leveraging data, the analyst will provide strategic recommendations to marketers aimed at improving their campaigns and overall effectiveness. In this role, you will be responsible for owning the daily, weekly, and monthly account reporting related to the Business Banking Acquisitions Marketing team campaigns. You will analyze early responses and quality results of acquisition campaigns by channel or audience targeted. Interaction with the Business Banking Analytics team, Finance, and Marketing teams will be essential to understand goals, priorities, success metrics, and variance drivers. This collaboration will help identify growth opportunities and explain variances to expectations. You will interpret results and present findings to stakeholders and senior leaders, utilizing analytics and statistical techniques to explain customer behavior. Additionally, you will become an expert in Business Banking acquisition trends and the impacts of strategic initiatives, marketplace dynamics, and the competitive landscape.