The RealReal
posted 2 months ago
The RealReal is seeking an Acquisition Marketing Manager to join our dynamic team in San Francisco, California. This pivotal role reports directly to the Vice President of Acquisition Marketing and is responsible for leading the strategy and execution of various marketing channels including Paid Social, Influencers, Affiliate, Display, and Direct Mail. As a key member of the Acquisition Marketing team, you will play a crucial role in driving results for our rapidly growing company. You will collaborate closely with multiple stakeholder teams, including product, merchandising, creative, analytics, and others within the acquisition team, to ensure cohesive and effective marketing strategies. In this role, you will lead the planning, management, and execution of campaigns across paid social, display, influencers, affiliate, and direct mail. This includes account setup, strategy development, campaign structure, budget management, optimizations, and invoice management. You will manage campaigns on platforms such as Meta and TikTok, focusing on DPA product feeds, audience targeting, and providing creative recommendations and optimizations. As a subject matter expert in Paid Social trends and best practices, you will educate relevant teams and maintain strong relationships with Paid Social representatives to optimize performance and leverage new opportunities. You will be responsible for delivering accurate weekly and monthly paid media performance reports to Marketing and Brand partners, analyzing the business performance of paid media channels, and making recommendations for incremental investment and efficiency improvements. Additionally, you will develop strategies and work with stakeholders to implement tests, participate in betas, and report on results, providing recommendations for roll-out. Partnering with the internal creative team to test and optimize creative assets will also be a key part of your responsibilities.