Acquisition Marketing Specialist

The Washington Post - Washington, DC

Part-time,Full-time - Entry Level

Washington, DC

Publishing Industries

About the position

The Washington Post is seeking an Acquisition Specialist to enhance customer engagement and conversion through strategic digital marketing initiatives. This role involves collaboration with various teams to optimize registration and conversion strategies, ensuring a seamless customer experience. The Acquisition Specialist will leverage technical, creative, and analytical skills to drive data-driven decision-making and contribute to the organization's mission of becoming a leading news provider.

Responsibilities

• Collaborate with cross-functional teams to enhance customer experiences through testing and optimizing global digital marketing strategies to maximize conversion.
• Ensure performance goals are consistently achieved through daily monitoring of key metrics and writing campaign reports that inform strategy across all channels and deliver results.
• Ideate, write, and share creative and technical implementation briefs that generate design assets and communicate strategy for global acquisition campaigns.
• Support A/B testing initiatives to refine segmentation tactics, design choices, and pricing strategies across the site, emails, and apps.
• Conduct quality assurance (QA) and auditing of email and onsite implementations to ensure accuracy and effectiveness.
• Assist in the execution of automated journeys that drive engagement and conversion for new products and initiatives.

Requirements

• 2-3 years of experience in digital marketing, eCommerce, conversion rate optimization, customer communications, or customer engagement, preferably with subscription-based business models.
• Strong project management and interpersonal skills with the ability to balance rigorous attention to detail with swift execution.
• Demonstrated technical aptitude with experience in marketing technology tools (CDPs, ESPs, eCommerce platforms, or landing page platforms) with an understanding of best practices as it relates to campaign implementation.
• Knowledge of general UX design and HTML.

Benefits

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs