Fanduel - New York, NY
posted 2 months ago
FanDuel Group is seeking an Acquisition Strategy Manager to support the strategic growth of new customer acquisition for our Daily Fantasy and New Ventures products. This role is pivotal and high-profile, providing the opportunity to significantly impact the business outcomes for FanDuel Group. As an Acquisition Strategy Manager, you will serve as a campaign manager responsible for overseeing customer acquisition marketing activities, which include analyzing new user volume, value patterns, and key performance indicators (KPIs). You will be expected to provide regular updates on trend drivers, both short-term and long-term, to inform leadership decisions. In this position, you will work cross-functionally with various teams to drive customer growth through innovative offer enhancements and creative strategies. You will forecast the volume of new players by analyzing historical data while incorporating knowledge of trends and calendar changes. A critical aspect of this role is to consistently challenge existing ways of working to raise standards and improve performance. You will lead interdepartmental collaboration with various cross-functional teams to drive and forecast customer growth, ensuring that all efforts align with the overall business strategy. At FanDuel, we pride ourselves on creating an exciting and innovative environment where every team member plays a vital role in our success. We are dedicated to building a winning team and recognize the importance of each individual's contributions. This position offers a unique opportunity to be part of a dynamic company that values creativity, collaboration, and continuous improvement.