ACS Data Analytics Applications Product Marketing Manager

$143,550 - $221,850/Yr

Advantest - San Jose, CA

Full-time

San Jose, CA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager will lead the marketing efforts for AI Data Analytics application products, requiring a blend of technical understanding, marketing expertise, and strategic vision. This role focuses on driving the adoption and growth of AI solutions, collaborating with partners, and supporting account managers in market penetration strategies.

Responsibilities

• Define the application requirements along with industry trends.
• Collaborate with ACS strategic partners to launch market-ready applications.
• Support Global Account Managers in ACS Solution penetration strategy.
• Own the product marketing 4Ps including Go-to-Market Strategy, Product Structure, and setting Product code in ERP.
• Conduct market research to identify trends, Total Addressable Market (TAM), pricing models, customer ROI, and competitive landscape.
• Develop and execute comprehensive marketing strategies to position ACS Solutions effectively.
• Define and communicate the unique value propositions of ACS Solutions.
• Craft compelling messaging and positioning statements that resonate with target audiences.
• Work with BU and BDs for revenue planning and value penetration.
• Develop and implement go-to-market plans for new product launches and updates.
• Coordinate cross-functional teams to ensure successful product launches and market penetration.
• Create and manage a variety of marketing content, including product collateral and case studies.
• Provide the sales account team with the necessary tools and training to sell ACS Solutions effectively.
• Work closely with customers to align on roadmap strategy and develop customer success stories.

Requirements

• Bachelor's degree in Electrical Engineering, Computer Science, or equivalent discipline; MBA is desirable.
• 5 years of experience in product marketing, preferably with AI Data infrastructure products.
• Strong understanding of AI technologies, cloud computing, data centers, and related infrastructure.
• Ability to translate technical concepts into product feature requirements.
• Experience in customer-facing support.
• Can-do attitude capable of handling pressure in a fast-paced environment.
• Positive attitude with strong communication skills and a global perspective.

Nice-to-haves

• Knowledge of semiconductor supply chain behavior and needs.
• Software product marketing experience.
• Knowledge and experience in the technology industry (AI, machine learning, cloud computing).

Benefits

• Competitive salary range of $143,550 - $221,850 DOE.
• Opportunities for professional development and training.