ACS Data Platform Product Marketing Manager

Advantest - San Jose, CA

Full-time

San Jose, CA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager will lead marketing efforts for AI Data infrastructure products, focusing on driving adoption and growth through strategic marketing initiatives. This role requires a combination of technical knowledge, marketing expertise, and strategic vision to effectively position and promote ACS Solutions in the market.

Responsibilities

• Collaborate with ACS strategic partners to launch market-ready applications.
• Support Global Account Managers in ACS Solution penetration strategy.
• Own the product marketing 4Ps including Go-to-Market Strategy, Product Structure, and setting Product code in ERP.
• Conduct market research to identify trends, Total Addressable Market (TAM), pricing models, customer ROI, and competitive landscape.
• Develop and execute comprehensive marketing strategies to position ACS Solutions effectively.
• Define and communicate the unique value propositions of ACS Solutions.
• Craft compelling messaging and positioning statements that resonate with target audiences.
• Work with BU and BDs for revenue planning and value penetration.
• Develop and implement go-to-market plans for new product launches and updates.
• Create and manage a variety of marketing content, including product collateral, case studies, and presentations.
• Provide the sales account team with the necessary tools and training to sell ACS Solutions effectively.
• Work closely with customers to align on roadmap strategy and develop customer success stories.

Requirements

• Bachelor's degree in Electrical Engineering, Computer Science, or equivalent discipline; MBA is desirable.
• 5 years of experience in product marketing.
• Experience with AI Data infrastructure products is highly desirable.
• Strong understanding of AI technologies, cloud computing, data centers, and related infrastructure.
• Ability to translate technical concepts into product feature requirements.
• Experience in customer-facing support.
• Strong communication skills and a positive attitude.

Nice-to-haves

• Knowledge of semiconductor supply chain behavior and needs.
• Knowledge and experience in the technology industry (AI, machine learning, cloud computing).