Unclassified - Floral Park, NY

posted 4 months ago

Full-time
Floral Park, NY

About the position

At Siprocal, we specialize in delivering innovative mobile advertising solutions that drive measurable results. We are looking for a talented Mobile Advertising Campaign Specialist to join our dynamic team and contribute to the success of our campaigns. This role involves engaging in the preparation and execution of mobile advertising campaigns, ensuring that all aspects of the campaigns are correctly clustered, provisioned on the appropriate platforms, and that demo generation is executed effectively. The successful candidate will be responsible for maintaining a systematic and organized flow of documentation to accurately record all campaign details, ensuring that this information is accessible for both the Ad Operations and finance teams. Performance analysis is a key component of this role, where you will analyze campaign performance data to provide insights and recommendations. You will create detailed performance reports for clients or internal stakeholders, identifying trends and areas for improvement. In addition, you will address technical issues related to ad delivery or tracking, collaborating with development and product teams to ensure smooth campaign execution. Compliance with industry standards and regulations is crucial, and you will monitor for and prevent fraud or invalid traffic, staying updated with the latest industry trends and best practices. Daily monitoring and control of campaign performance will be required to ensure that targets are met, and you will track and oversee the performance of advertising campaigns to ensure they meet established goals and objectives. Collaboration with other teams within Siprocal will be essential, as you will extract and analyze large sets of data to enhance campaign clustering and target audience segmentation. You will also generate progress and final campaign reports, providing valuable insights into the effectiveness of campaigns to inform future strategies and decision-making processes.

Responsibilities

  • Engage in correct clustering, platform provisioning, and demo generation for mobile advertising campaigns.
  • Maintain a systematic and organized flow of documentation to accurately record all campaign details, ensuring accessibility for both Ad Ops and finance teams.
  • Analyze campaign performance data to provide insights and recommendations.
  • Create detailed performance reports for clients or internal stakeholders, identifying trends and areas for improvement.
  • Address technical issues related to ad delivery or tracking, collaborating with development and product teams to ensure smooth campaign execution.
  • Ensure all campaigns adhere to industry standards and regulations.
  • Monitor for and prevent fraud or invalid traffic, staying updated with the latest industry trends and best practices.
  • Daily monitoring and control of campaign performance to reach targets.
  • Track and oversee the performance of advertising campaigns to ensure they meet established goals and objectives.
  • Work with other teams within Siprocal to extract and analyze large sets of data to enhance campaign clustering and target audience segmentation.
  • Generate progress and final campaign reports, providing valuable insights into the effectiveness of campaigns.

Requirements

  • Proven experience in mobile advertising campaign management.
  • Strong analytical skills and ability to interpret complex data sets.
  • Excellent organizational and documentation skills.
  • Knowledge of industry standards, regulations, and best practices in mobile advertising.
  • Ability to collaborate effectively with cross-functional teams.
  • Strong problem-solving skills and attention to detail.

Benefits

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
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