Ad/PR Specialist

$42,000 - $70,000/Yr

Korean Air - Los Angeles, CA

Full-time - Entry Level

Los Angeles, CA

Air Transportation

About the position

The Ad/PR Specialist at Korean Air is responsible for managing the regional advertising plan with headquarters and media in the Americas, with a focus on Korean language media. This role involves developing tactical media plans, negotiating pricing, executing media buying, and maintaining quality control. The specialist will also create and manage tracking documents, report on performance, and support marketing tasks in collaboration with cross-functional teams.

Responsibilities

• Manage regional advertising plan with HQ and media based in the Americas region, focusing on Korean language media.
• Develop a tactical media plan, negotiate pricing with the media, and maintain execution and quality control.
• Execute media buying and ongoing media maintenance, including trafficking of media assets.
• Create and manage tracking documents including updating media budget tracking report and annual/quarterly/monthly advertising flowchart.
• Create and report annual/quarterly/monthly performance tracking and post marketing campaign recap.
• Manage monthly or ad-hoc billing with the media.
• Support other marketing tasks by collaborating with cross-functional teams, including E-commerce and Loyalty Marketing.

Requirements

• Bachelor's degree in Advertising, Public Relations, Marketing or other related majors preferred.
• Experience in Ad/PR and Marketing preferred.
• Creative in nature and must be able to think outside of the box.
• Must be able to perform clerical and creative work.
• Ability to collaborate with teams and individuals within and outside of the organization.
• Fluency in Korean language preferred.
• Must be legally authorized to work in the U.S. without sponsorship.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid holidays