Added - 07/22/24 Associate Manager, Email Marketing - 7563 Digital New York , NY

$124,800 - $135,200/Yr

Thesagegroup - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

About the position

The Associate Manager, Email Marketing will play a crucial role in supporting the growth initiatives of the US Local Markets for a leading food delivery service. This position involves executing marketing campaigns across various owned channels, including email, push notifications, and in-app banners, while collaborating with multiple teams such as Strategy & Operations, Merchant account relationship managers, Analytics, and Product teams. The ideal candidate will be detail-oriented, flexible, and solutions-driven, capable of managing end-to-end campaign development and execution.

Responsibilities

• Own CRM strategy for all US Local Markets consumer experiments and campaigns, determining channels and send cadence.
• Create the strategy and framework for rapid testing in CRM channels.
• Manage end-to-end development and execution of email, push, and in-app campaigns.
• Manage creative briefs from requesting campaign assets to reviewing copy and design to launching campaigns.
• Pull lists from Snowflake using SQL and upload audiences to marketing platforms.
• Track initiatives, report progress to the team, and identify next steps from campaign learnings.
• Optimize engagement metrics through A/B testing and apply CRM team insights to investigate performance inconsistencies.
• Establish strong working relationships with cross-functional stakeholders in Strategy & Operations, Merchant account relationship managers, Analytics, and Product teams.
• Stay current on marketing best practices in email and push notifications, sharing learnings and insights regularly.

Requirements

• 4+ years experience in customer retention marketing, customer engagement, or CRM operations.
• Results-oriented with a track record of developing profitable retention programs and exceeding performance targets.
• Highly motivated with an entrepreneurial spirit and ability to work independently while building strong internal relationships.
• Passion for customer experience and increasing customer value.
• Ability to make strategic pivots to support business goals.
• Ability to translate value propositions and messaging framework into channel-specific copy, mindful of customer lifecycle and channel limitations.
• Strong analytical skills to create data-driven marketing strategies and campaigns end to end.
• Strong stakeholder management and interpersonal skills.
• Bachelor's degree or equivalent experience.

Nice-to-haves

• Master's degree
• Basic knowledge of SQL, HTML, and data visualization platforms (e.g., Tableau, Periscope)
• Spanish language fluency

Benefits

• Remote work opportunity
• Competitive hourly compensation