Added - 2 days ago Sr Associate Product Marketing Manager, Financial Services Product Marketing[...]

$135,200 - $135,200/Yr

Thesagegroup - Redwood City, CA

Full-time - Mid Level

Remote - Redwood City, CA

About the position

The Sr. Associate Product Marketing Manager for Financial Services is responsible for creating and executing marketing strategies for a portfolio of products tailored for Banks, Wealth Managers, and Insurance Companies. This role emphasizes storytelling, customer success, and technical expertise to drive product positioning and messaging, ultimately impacting the financial services industry. The position requires collaboration with cross-functional teams to develop innovative demos and sales enablement materials, ensuring alignment with product strategies and market trends.

Responsibilities

• Partner with Product Management to understand product strategy and roadmaps, distilling key functionality and value into core product positioning and messaging.
• Roadmap product strategy to life in launches, new releases, content, campaigns, events, and sales enablement.
• Collaborate with industry product marketers, campaigns, solution engineering, and other product marketers to drive cross-functional alignment on programs to drive pipeline.
• Develop succinct and effective sales training materials, making it easy for non-technical sales to understand the complete portfolio of products.
• Stay current with technology trends and incorporate new technologies into keynotes and demos.

Requirements

• 5+ years of experience in technical product marketing, product management, or solution engineering at a high tech company focused on financial services, or directly at a financial services institution.
• Experience with Salesforce products and/or other SaaS and B2B technology platforms.
• Salesforce Certifications (Administrator, Developer) and Trailhead badges are a plus.
• Experience with enterprise applications such as CRM, Core Banking and Insurance Platforms, Middle Office Automation, or homegrown solutions.
• Expertise in building product demos end-to-end, from crafting compelling narratives to owning technical execution in demo videos and demo orgs.
• Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.
• Consistent track record in defining/driving project execution with minimal guidance and performing well in a fast-paced environment.
• Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.

Nice-to-haves

• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
• A natural collaborator with a willingness to drive hands-on tactical execution.
• Excellent written and verbal communication skills.
• Video design and editing skills including the ability to record and produce polished demo videos using tools like Adobe Premier, Camtasia, or FinalCut.
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Benefits

• Remote work flexibility
• Competitive compensation
• Opportunity for professional growth and development