Administrative Director Marketing and Community Outreach

Marion Health Associates - Marion, IN

Full-time - Mid Level

Marion, IN

About the position

The Administrative Director of Marketing and Community Outreach at Marion Health is responsible for leading the Community Outreach departments and programming. This includes overseeing strategic marketing, public relations efforts, community outreach, education, and parish nursing. The role aims to enhance organizational awareness and manage comprehensive branding and marketing strategies for the hospital and healthcare system.

Responsibilities

• Manage a comprehensive, proactive branding and marketing strategy for the Hospital and Healthcare System, including external and internal communications, media relations, community relations, legislative relations, crisis communications, publications, advertising, and special events.
• Serve as Public Information Officer.
• Oversee the execution and success of Community Health programs, including Community Health Needs Assessment and health implementation plans along with community and MH grants/health initiatives.
• Maintain external market share data with pertinent trend data on existing and potential customers, competitors, and benchmarks for measures of strategic importance.
• Create standardized marketing practices and procedures, and specific advertising and Public Relation plans to achieve organizational goals and objectives.
• Increase organizational awareness through marketing initiatives.
• Work closely with the Administrative Director of Business Development analyzing data, estimating demand for services, and identifying potential markets to devise plans to deliver the appropriate message.
• Oversee development of key publications, including a monthly magazine and Annual Report.
• Oversee event management.
• Oversee Parish Nurse Program.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related discipline.
• Five (5) years of experience in Marketing and/or Public Relations.
• Two (2) years of supervisory experience.
• Ability to obtain and maintain National Incident Management System (NIMS) training within one year of date of hire (ICS-100, ICS-200, IS-700, and IS-702).

Nice-to-haves

• Master's degree in Business Administration or Health Administration.
• Healthcare experience.

Benefits

• Sign On Bonus
• Referral Bonus