Admissions and Marketing Coordinator

Kensington Nursing And Rehabilitation Center - Elizabethtown, KY

Full-time - Entry Level

Elizabethtown, KY

Nursing and Residential Care Facilities

About the position

The Admissions and Marketing Coordinator is responsible for coordinating all admissions processes and establishing ongoing relationships with referral sources to drive census development and growth. This full-time role requires strong customer service skills and a passion for geriatrics, focusing on marketing the facility within the community and ensuring effective communication with stakeholders.

Responsibilities

• Deliver census report to pertinent personnel.
• Review new referrals and new admissions paperwork.
• Complete admission paperwork.
• Maintain facility's intake waiting list.
• Responsible for marketing the facility in the community.
• Give tours of the facility to prospective residents, families, referral sources, community partners.
• Coordinate advertising/marketing endeavors including tracking and analyzing their impact/outcome.
• Institute Public Relation Strategies designed to enhance public image of the facility.
• Maintain active status with the facility credentialing vendor.
• Assist in coordinating the facility's services and activities with department directors.
• Participate in all facility surveys.
• Assist in submitting written reports to the Administrator.
• Execute effective marketing strategies to attract potential customers and retain existing ones.
• Participate in facility promotion at community events.
• Inform community, partners, and any current or prospective stakeholder of the facility by distributing informational materials.
• Serve as a liaison between internal and external stakeholders.
• Participate in facility committees and audits, as needed.
• Develop, maintain, and update the facility Marketing Plan each quarter and send to your regional team.
• Assist with gathering, assembling, organizing, and compiling resident records.

Requirements

• One year experience in admissions/marketing in healthcare setting preferred.
• Ability to travel.
• Must be flexible with hours to accommodate admission to the facility.

Nice-to-haves

• Experience in public speaking.
• Willingness to travel 50%.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance