Admissions Marketing Coordinator

$50,173 - $50,173/Yr

Georgia Southern University - Statesboro, GA

Full-time - Mid Level

Statesboro, GA

10,001+ employees

Educational Services

About the position

The Admissions Marketing Coordinator at Georgia Southern University is responsible for managing marketing and communications strategies to support the Office of Undergraduate Admissions. This role involves leading recruitment initiatives through various channels, including web, email, social media, and print, to achieve enrollment goals. The coordinator will collaborate with specialists within University Communications & Marketing to enhance the university's brand and effectively communicate with prospective students.

Responsibilities

• Leads the Undergraduate Admissions staff in the design and implementation of communications to support strategic recruitment efforts
• Assists in managing the Admissions CRM (Customer Relationship Management) system (Technolutions Slate), including the development and maintenance of all outbound communications, event registrations, portals, and exports/reports for staff
• Facilitates prospective undergraduate student communication within the University's AI system (Druid), including drafting/sending messages, updating content and knowledge, and monitoring student conversations
• Manages the Office of Undergraduate Admissions social media accounts
• Leads the critical and constant communication flow between University Communications and Marketing (UCM) and the Office of Undergraduate Admissions
• Manages project development among client and UCM editorial, graphic design, website, photo/video, and marketing leadership stakeholders
• Manages the Undergraduate Admissions websites
• Coordinates project plans to effectively build and deploy strategies with UCM personnel within channels such as paid media, SEO, social media, collateral, etc.
• Demonstrates relationship management excellence in working with the Office of Undergraduate Admissions
• Serves as an ambassador of and promotes the University's brand
• Discerns project performance metrics and measure post-implementation effectiveness
• Leverage data sources to inform marketing strategies and to measure the effectiveness and optimization of deployed strategies and guide university leaders in strategic decision
• Supervises an Admissions Marketing Specialist, also assigned to the Office of Undergraduate Admissions

Requirements

• Bachelor's Degree
• Three (3) or more years of related work experience
• Proven proficiency with computers including Microsoft Office, Google, and/or applications as required for specific position
• Familiarity with marketing and/or communications concepts and principles
• Familiarity with undergraduate admissions processes and recruitment strategies
• Effective communication (verbal and written), organizational and human relations skills
• Effective project and time management skills

Nice-to-haves

• Experience with social media management
• Knowledge of SEO best practices
• Familiarity with data analysis tools

Benefits

• Competitive salary
• Professional development opportunities
• Health insurance
• Retirement plan options
• Paid holidays
• Paid time off