Admissions Marketing Coordinator

$50,173 - $50,173/Yr

Georgia Southern University - Statesboro, GA

Full-time - Mid Level

Statesboro, GA

10,001+ employees

Educational Services

About the position

The Admissions Marketing Coordinator at Georgia Southern University is responsible for managing marketing and communications initiatives for the Office of Undergraduate Admissions. This role involves leading recruitment strategies through various channels, including web, email, social media, and print, to meet new student enrollment goals. The coordinator will work closely with University Communications & Marketing specialists to implement the university's brand and marketing strategies effectively.

Responsibilities

• Leads the Undergraduate Admissions staff in the design and implementation of communications to support strategic recruitment efforts.
• Assists in managing the Admissions CRM (Customer Relationship Management) system (Technolutions Slate), including the development and maintenance of all outbound communications, event registrations, portals, and exports/reports for staff.
• Facilitates prospective undergraduate student communication within the University’s AI system (Druid), including drafting/sending messages, updating content and knowledge, and monitoring student conversations.
• Manages the Office of Undergraduate Admissions social media accounts.
• Leads the critical and constant communication flow between University Communications and Marketing (UCM) and the Office of Undergraduate Admissions.
• Manages project development among client and UCM editorial, graphic design, website, photo/video, and marketing leadership stakeholders.
• Manages the Undergraduate Admissions websites.
• Coordinates project plans to effectively build and deploy strategies with UCM personnel within channels such as paid media, SEO, social media, collateral, etc.
• Demonstrates relationship management excellence in working with the Office of Undergraduate Admissions.
• Serves as an ambassador of and promotes the University’s brand.
• Discerns project performance metrics and measures post-implementation effectiveness.
• Leverages data sources to inform marketing strategies and to measure the effectiveness and optimization of deployed strategies and guide university leaders in strategic decision-making.
• Supervises an Admissions Marketing Specialist, also assigned to the Office of Undergraduate Admissions.

Requirements

• Bachelor's Degree
• Three (3) or more years of related work experience

Nice-to-haves

• Familiarity with marketing and/or communications concepts and principles
• Familiarity with undergraduate admissions processes and recruitment strategies

Benefits

• Competitive salary
• Opportunities for personal and professional growth
• Dynamic work environment
• Supportive community