ADMISSIONS/MARKETING DIRECTOR - WELLINGTON BAY

Liberty Health - Wellington, FL

Full-time - Mid Level

Wellington, FL

Administrative and Support Services

About the position

Liberty Senior Living is seeking an experienced Admissions/Marketing Director to join our team in Wellington, FL. This full-time position is crucial for driving the center's revenue growth through effective networking and relationship-building with healthcare referral sources, including physicians, hospital discharge planners, and case managers. The Admissions/Marketing Director will be responsible for performing routine visits to these stakeholders to present information about our center, gather resident referrals, and evaluate potential admissions. In this role, the director will demonstrate leadership by planning and implementing innovative programs that align with the facility's overall philosophy. A key responsibility will be screening all prospective admissions to ensure that appropriate care can be provided in our long-term care setting. This includes assessing the cost of care for prospective residents as determined by the admitting physician and providing necessary forms to request adequate medical information for admission decisions. The Admissions/Marketing Director will maintain a comprehensive understanding of the community, the levels of care offered, and the programs available at our facility. This position requires effective communication with fiscal intermediaries, state agencies, and central office staff to resolve billing concerns. The director will also manage prospective resident inquiries, maintain inquiry records, and conduct interviews with residents and their families during the admission application process. Additionally, the director will serve as a liaison between families, hospital discharge planners, social service agencies, and physicians, ensuring a smooth admission process. Responsibilities include notifying families of admission approvals, coordinating with facility departments regarding pending admissions, and assisting families and residents in settling into their new rooms. The director will also participate in quality assurance meetings, maintain records of competitor census and service offerings, and contribute to annual census and operating budget planning. This role requires a proactive approach to maintaining census goals and budget objectives, as well as entering resident information into Point Click Care. The ideal candidate will have a valid Driver's License, a background in external marketing, and the ability to work collaboratively under pressure while adhering to local, state, and federal regulations related to admissions and resident care.

Responsibilities

• Perform routine networking visits to physicians, hospital discharge planners, case managers, and other healthcare referral sources.
• Present center information and gather resident referrals to evaluate potential resident admissions.
• Demonstrate leadership by planning and instituting new programs in harmony with facility philosophies.
• Screen all prospective admissions to ensure appropriate care delivery in the long-term care setting.
• Assess cost-of-care for prospective admissions as determined by the admitting physician.
• Provide necessary forms to request adequate medical information for admission decisions.
• Maintain open lines of communication with fiscal intermediaries and state agencies to resolve billing concerns.
• Receive and process prospective resident inquiries and maintain inquiry records.
• Interview residents and/or family members during the admission application process.
• Explain costs of care involved in appropriate levels of care as determined by the admitting physician.
• Serve as a liaison between families and hospital discharge planners, social service agencies, and physicians.
• Communicate resident admitting schedule according to facility admissions policy.
• Notify families of admission approval, room number, and expected time of arrival.
• Assist families and residents in settling into their rooms upon admission.
• Update Admissions/Move out reports and participate in the Monday Sales Update call.
• Maintain a list of community resources and review change-of-room requests.
• Work closely with Area Directors, Director of Resident Care Services, and Administrator regarding admissions and room changes.
• Assist with annual staff in-service and attend Quality Assurance meetings.
• Report weekly to the Administrator and Director of Resident Services.
• Participate in fire drills and perform specific chart audits as assigned.
• Maintain current records of competitor census, occupancy, private rates, and service offerings.
• Participate in annual census and Operating Budget planning as requested.
• Attend census development and marketing meetings, conference calls, and planning meetings as scheduled.
• Plan website posts monthly and work diligently to maintain census and budget goals.
• Enter resident information into Point Click Care.

Requirements

• Must have a valid Driver's License in the state of employment.
• Demonstrated success in external marketing to physicians, discharge planners, and other healthcare referral sources preferred.
• Ability to problem solve and work under pressure.
• Knowledgeable about local, state, and federal regulations related to admissions, prospective payment, and resident care.

Nice-to-haves

• Experience with Point-Click Care software is a plus.
• Strong interpersonal and communication skills to effectively liaise with various stakeholders.