Advertisement Manager (Creative)

$103,650 - $133,559/Yr

Office Of The Chief Financial Officer (Ocfo) - Washington, DC

Full-time - Mid Level

Washington, DC

About the position

The Advertising Manager position at the Office of the Chief Financial Officer (OCFO) is responsible for enhancing brand awareness and driving the sale of game tickets across various Lottery products. This role involves overseeing advertising campaigns, collaborating with creative teams, and ensuring compliance with brand guidelines while managing a team dedicated to consumer engagement and promotional events.

Responsibilities

• Overseeing advertising agency creative development and production efforts for television, storyboards, media buys, radio, print, and digital ads.
• Working collaboratively during all TV pre-production meetings and shoots.
• Monitoring and analyzing results of advertising and promo campaigns and making recommendations.
• Leading and managing all aspects of advertising and paid media channel strategies and content development, including digital advertising and paid social media.
• Partnering with internal team and advertising agency to develop and execute advertising plans.
• Ensuring advertising and promo campaigns are compliant and within the brand guidelines budgets.
• Leading a team which coordinates consumer and store events.
• Performing other related duties as assigned.

Requirements

• Five (5) years of progressive experience in developing and leading successful advertising and promotion campaigns within budget and brand guidelines.
• Experience overseeing creative development and production efforts through various media formats (i.e., TV, social media, print, radio, digital ads).
• Experience monitoring and analyzing results of advertising and promo campaigns to identify enhancements.
• Outstanding communication skills, both written and oral.
• One (1) year of experience monitoring the work and performance of lower-level employees.
• Strong project management skills and the ability to prioritize and meet deadlines.

Benefits

• Medical insurance
• Dental insurance
• Retirement plan
• Educational assistance