Advertisement Manager (Creative)

$103,650 - $133,559/Yr

Office Of The Chief Financial Officer (Ocfo) - Tysons, VA

Full-time - Mid Level

Tysons, VA

About the position

The Advertising Manager position at the Office of the Chief Financial Officer (OCFO) is responsible for enhancing brand awareness and driving the sale of game tickets across various Lottery products. This role involves overseeing advertising campaigns, collaborating with creative teams, and ensuring compliance with brand guidelines while managing budgets effectively.

Responsibilities

• Overseeing advertising agency creative development and production efforts for television, storyboards, media buys, radio, print, and digital ads
• Working collaboratively during all TV pre-production meetings and shoots
• Monitoring and analyzing results of advertising and promo campaigns and making recommendations
• Leading and managing all aspects of advertising and paid media channel strategies and content development, including digital advertising and paid social media
• Partnering with internal team and advertising agency to develop and execute advertising plans
• Ensuring advertising and promo campaigns are compliant and within the brand guidelines budgets
• Leading a team which coordinates consumer and store events
• Performing other related duties as assigned

Requirements

• Five (5) years of progressive experience in advertising and promotion campaigns
• Experience in overseeing creative development and production efforts through various media formats
• Outstanding written and oral communication skills
• One (1) year of experience monitoring the work and performance of lower-level employees
• Strong project management skills
• Ability to prioritize and meet deadlines

Benefits

• Medical insurance
• Dental insurance
• Retirement assistance
• Educational assistance