Advertising Account Executive

Spectrum - Milwaukee, WI

Full-time - Mid Level

Milwaukee, WI

10,001+ employees

Telecommunications

About the position

The Advertising Account Executive at Spectrum Reach is a sales-driven role focused on managing client accounts and driving revenue through data-driven media solutions. This position involves cultivating relationships with brands and advertising agencies, understanding their business challenges, and presenting tailored media strategies to meet their needs. The role requires a proactive approach to sales and client management, with a strong emphasis on achieving strategic goals and delivering results that foster repeat business.

Responsibilities

• Achieve sales and strategic goals
• Cultivate and nurture connections with brands and marketing/advertising agencies
• Recognize business challenges that Spectrum Reach's media solutions can address; connect solutions with business challenges
• Oversee sales forecasting and reporting for your Book of Business
• Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise
• Deliver client results that earn repeat business

Requirements

• Proven track record of exceeding revenue expectations
• 3+ years of sales experience, ideally 2+ years in Digital advertising (preferably CTV)
• Ability to use data in the development and sale of a media strategy
• Adept at presenting complex solutions in a simple, easy to understand manner
• Understanding of the media landscape and evolving dynamics of advertising
• Familiarity with the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology
• Strong presentation skills with the ability to speak with C-level clients; confident in negotiating
• Valid driver's license and safe driving record

Nice-to-haves

• Accustomed to building processes to hold yourself accountable to goals; own your day
• Knowledge of Salesforce
• Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence
• Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.)
• Passionate about the convergence of entertainment, technology, and data

Benefits

• Paid training
• Opportunities for advancement
• Lucrative compensation plan
• Dynamic growth opportunities
• Learning culture with paid training and coaching
• Supportive teams and networking opportunities
• Comprehensive pay and benefits package