Advertising and Marketing Communications - Senior Manager

Schneider Electric - Boston, MA

Full-time - Senior

Boston, MA

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Integrated Marketing Leader is responsible for the planning and execution of customer-facing marketing activities for the Digital Energy Division. This role focuses on creating a consistent branded experience through various marketing channels, including digital media, events, and paid customer acquisition campaigns. The position requires a digital native marketer who can drive omni-media campaigns while fostering a data-driven culture to optimize campaign conversions. The mission is to accelerate growth and enhance customer understanding, improving opportunities with prospects and customers.

Responsibilities

• Develop and implement comprehensive marketing engagement strategies aligned with business priorities and KPIs.
• Spearhead the transformation of marketing to leverage new CDP, Marketing Automation, ABM, web, and digital capabilities.
• Develop annual marketing plans for the Digital Energy Division.
• Activate segment, channel, and offer campaigns to achieve business goals through integrated media.
• Own multi-channel paid media strategy and budget for demand generation and customer acquisition.
• Establish reporting benchmarks for measuring business-critical KPIs related to growth.
• Develop content and campaign initiatives aligned with business objectives and brand identity.
• Collaborate with agencies and internal studios to create innovative concepts across various mediums.
• Drive customer conversion through user segmentation analysis and engaging campaigns.
• Direct multiple marketing agencies to ensure objectives of omni-media campaigns are met.
• Ensure all content meets brand guidelines and stands out for quality and ingenuity.
• Monitor industry trends to capitalize on marketing opportunities.
• Gauge and develop the team's talent potential for professional growth.

Requirements

• Bachelor's degree in marketing or related field.
• Minimum of 10 years of experience in digital or growth marketing leadership.
• Demonstrated experience in Martech transformation.
• Experience in leading large-scale, brand-specific proprietary events.
• Strong understanding of business strategy and ability to work across cultures.

Nice-to-haves

• Excellent interpersonal and influencing skills.
• Strategic mindset focused on innovation and continuous improvement.

Benefits

• Opportunities for professional development and career progression.
• Inclusive and caring company culture.
• Commitment to diversity, equity, and inclusion.