Advertising Media Buyer

About the position

Dallas Area Rapid Transit (DART) seeks a motivated and detail-oriented individual to join our advertising team as an Advertising Media Buyer. This role is ideal for someone with a passion for media planning and buying who is eager to gain hands-on experience in the transportation industry.

Responsibilities

• Assist in the development and execution of media buying strategies to promote DART's services, initiatives, and events across various media channels.
• Research and evaluate media opportunities across traditional and digital platforms, including print, radio, television, out-of-home, social media, and online display.
• Support negotiating and purchasing advertising space and time with media vendors, ensuring alignment with campaign objectives and budgetary constraints.
• Collaborate with internal stakeholders, including the marketing, communications, and advertising teams, to gather campaign requirements, objectives, and target audience insights.
• Serve as project leader on advertising-specific projects, collaborating with various departments to ensure alignment and successful execution.
• Work directly with the internal creative team and external agencies to meet project objectives, ensuring all deliverables align with the overall strategy and goals.
• Assist in analyzing audience demographics, market trends, and competitive landscapes to identify optimal media channels and opportunities for reaching target audiences.
• Monitor and track advertising performance metrics, including impressions, GRPs (gross rating points), CPMs (cost per thousand impressions), and conversion rates.
• Maintain relationships with media vendors, ad agencies, and other external partners.
• Support preparing and presenting media buying plans, recommendations, and post-campaign reports to internal stakeholders.
• Stay informed about industry developments, emerging technologies, and media consumption trends to inform your buying strategies and recommendations.
• Perform other related duties as assigned.

Requirements

• Bachelor's degree from an accredited college or university in Marketing, Advertising, Communications, or related field.
• Four (4) years of experience in Media Buying, Advertising, or a related field, including expertise in Microsoft Excel data analysis and reporting.
• Experience in an agency setting is preferred.
• Possess a valid Texas driver's license to operate DART non-revenue vehicles.
• Pass a physical (medical) examination that includes a drug screen.
• Proficiency in PC software applications, including Microsoft Office and other related software applications.
• Familiarity with media planning and buying tools and platforms, such as Strata or similar software, is preferred.
• Knowledge of budget development/analysis and operational cost factors.
• Analytical skills.
• Detail-oriented with organizational skills.
• Enthusiasm for learning and a desire to grow within the advertising and transportation sectors.
• Ability to manage multiple projects simultaneously.
• Ability to interpret data and metrics to inform media buying decisions.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Ability to be dedicated to meeting the expectations and requirements of internal and external customers.
• Ability to make good decisions based upon a mixture of analysis, wisdom, experience, and judgment.
• Ability to pick up on technical things quickly.
• Ability to write clearly and succinctly in various communication settings and styles.
• Ability to quickly find common ground and solve problems for the good of all.
• Ability to use rigorous logic and methods to solve complex problems with practical solutions.

Nice-to-haves

• Experience in an agency setting.
• Familiarity with media planning and buying tools and platforms, such as Strata or similar software.

Benefits

• Equal Employment Opportunity Employer supporting diversity in the workplace.