Advisor, IT Salesforce Marketing Cloud Developer

Mercedes-Benz Group - Atlanta, GA

Full-time - Senior

Atlanta, GA

Merchant Wholesalers, Durable Goods

About the position

The Senior Salesforce Marketing Cloud Developer at Mercedes-Benz USA is responsible for leading the design, development, and implementation of personalized customer journeys and marketing automation solutions. This role requires deep expertise in Salesforce Marketing Cloud tools and collaboration with various teams to create data-driven marketing strategies.

Responsibilities

• Design, develop, and maintain complex marketing campaigns using Salesforce Marketing Cloud tools.
• Manage customer data for segmentation, personalization, and dynamic content using SQL and Data Extensions.
• Implement dynamic, personalized content and complex automations using AMPscript and SSJS.
• Develop complex customer journeys and campaigns optimized for user engagement and conversion.
• Build and maintain integrations between Salesforce Marketing Cloud and other systems using APIs.
• Partner with cross-functional teams to understand business objectives and deliver effective solutions.
• Develop unit tests and perform QA to ensure the quality of campaigns and automations.
• Monitor and measure campaign performance using analytics tools to ensure continuous improvement.
• Create and maintain documentation for all custom development and processes within Marketing Cloud.
• Stay updated on the latest Salesforce Marketing Cloud features and best practices.

Requirements

• 5+ years of Salesforce Marketing Cloud experience with a focus on email marketing and campaign automation.
• Salesforce Certified Marketing Cloud Developer and Consultant certifications.
• Expertise in AMPscript, SSJS, HTML, CSS, and SQL for dynamic content and automations.
• Experience with Salesforce Marketing Cloud Studios and integrating with Sales/Service Cloud.
• Knowledge of data management tools and relational databases for targeted marketing.
• Experience in leading projects with cross-functional teams and managing timelines.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Familiarity with Agile methodologies and project management tools.

Nice-to-haves

• Salesforce Certified Administrator and Platform App Builder certifications.
• Experience with additional Marketing Cloud tools such as Advertising Studio or Social Studio.
• Familiarity with AI-driven personalization features like Salesforce Einstein.
• Experience with DevOps tools for version control and deployment.
• Knowledge of compliance standards such as GDPR and CAN-SPAM.

Benefits

• Flexible working hours and schedule.
• Opportunities for domestic travel when required.
• Potential for working on holidays and weekends when necessary.