Advisor, Marketing Data Analyst (P3)
Save The Children - Fairfield, CT
posted 16 days ago
About the position
Are you a passionate data analyst looking to make a difference? We are seeking a highly skilled and motivated Advisor, Marketing Data Analyst to join our dynamic Marketing, Communications, and Fundraising division, reporting into the head of Supporter Growth. In this pivotal role, you will leverage your expertise in data analytics to drive strategic decision-making and enhance our marketing and fundraising efforts. You will be responsible for analyzing complex data sets, generating actionable insights, and providing recommendations that optimize our outreach and engagement strategies. You will play a crucial role in understanding and segmenting our supporter base, helping to ensure we develop effective communications that resonate deeply with key audiences. You will also serve as primary contact with internal and external data partners to bolster your own efforts in analysis and insights generation.
Responsibilities
- Analyze data to identify trends and surface opportunities for fundraising and marketing campaign optimization
- Develop and maintain dashboards and reports to track campaign and file health performance in partnership with technology teams
- Organize and present your findings in an actionable way to key stakeholders, from campaign managers to senior leadership
- Identify and track key drivers for acquisition, attrition and increased engagement for all supporter groups
- Evaluate campaign effectiveness and provide recommendations for improvement
- Take full ownership of analysis and insights from briefing to delivery
- Lead the relationship with external data partner, including annual budget and forecast planning work and ongoing prioritization efforts for custom analysis and modeling
- Set clear criteria for evaluating analytics requests from internal stakeholders and determine best way to resource and prioritize
- Lead and/or support internal and external benchmarking efforts
- Mine the data independently to identify trends and opportunities
- Research and develop new analytics technologies and methodologies that can improve and provide added benefit to reports and insights generation
- Partner with internal colleagues to develop measurement definitions and tools to ensure we are capturing data consistently and best utilizing it to advance goals
- Work collaboratively with marketing and technology divisions to enhance data capture, hygiene, management, governance, reporting and insights
- Support ad-hoc projects as needed
Requirements
- Minimum of a bachelor's degree or equivalent experience in data analysis, plus at least 5 years of relevant experience
- Demonstrated track record of using data analytics to drive marketing and fundraising strategies and outcomes
- Demonstrated understanding of statistical analysis and predictive modeling techniques
- Experience with CRO and other website optimization strategies
- Experience with data visualization tools like Tableau, Power BI or similar
- Proven ability to present complex data insights in a clear and concise manner to non-technical stakeholders
- Experience managing multiple projects, issues, and priorities effectively and simultaneously with attention to detail
- Professional proficiency in MS Office suite
- Professional proficiency in spoken and written English
Nice-to-haves
- Experience with Salesforce Platforms, including Marketing Cloud, Data Cloud, and Intelligence
- Familiarity with project management tools, like JIRA & Monday.com
- Familiarity with fundraising and non-profit CRM platforms and data
- Experience with ETL processes to manage and integrate large datasets
- Experience supporting a multichannel marketing program
- Proficiency in programming languages such as SQL, Python, R, or similar
Benefits
- Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays, and hybrid working opportunities
- Health: Competitive health care, dental and vision coverage for you and your family
- Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits
- Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees
- Retirement: A retirement savings plan with employer contributions (after one year)
- Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events
- Employee Assistance Program: free and confidential assessments, short-term counseling, referrals, and follow-up services
- Learning & Growth: Access to internal and external learning & development opportunities and mentorships
