Affiliate & Community Marketing Manager

$80,000 - $95,000/Yr

Fluidlogic - El Segundo, CA

Full-time - Mid Level

El Segundo, CA

About the position

The Affiliate & Community Marketing Manager at FluidLogic will be instrumental in expanding and managing the community of users for the company's innovative hydration products. This role focuses on building authentic connections, fostering brand loyalty, and driving referral sales through effective affiliate marketing strategies. The ideal candidate will have a strong background in affiliate marketing, community management, and event planning, particularly within the consumer tech or wearable technology sectors.

Responsibilities

• Develop and implement strategies to grow and engage a passionate community of users for our consumer wearable tech products and apps.
• Identify and recruit new affiliate partners to expand the affiliate program.
• Build, manage, and maintain strong relationships with affiliates, ensuring they are motivated and aligned with the brand's goals.
• Own and manage communication with affiliates to provide support, updates on promotions, and new offers.
• Negotiate commission structures and payouts with affiliate partners to create mutually beneficial agreements.
• Partner and manage key industry influencers, athletes, trainers, and health experts to host events and activations that engage the community.
• Establish and nurture partnerships to expand the reach of events and FluidLogic's brand message.
• Track and analyze affiliate performance data, including click-through rates, conversion rates, and revenue generated.
• Use analytics tools to monitor KPIs, assess the effectiveness of affiliate partners, and optimize campaigns based on data insights.
• Generate and present performance reports to management, providing insights on affiliate contributions to overall marketing goals.
• Collaborate with marketing teams to ensure campaigns align with broader marketing strategies and objectives.
• Develop and implement affiliate marketing campaigns to drive traffic and conversions.
• Create promotional content, including banners, links, and email templates, for affiliates.
• Monitor and adjust campaigns in response to performance metrics and market changes.
• Work with product, content, and creative teams to develop engaging content and promotions for affiliates.
• Collaborate with the digital marketing team to integrate affiliate marketing with broader strategies, such as SEO, PPC, and social media marketing.
• Engage with IT and development teams to ensure the tracking systems and affiliate platforms work seamlessly.
• Provide user feedback and be a product advocate by serving as a bridge between the community and the product team, gathering user feedback and sharing insights to drive product improvements and new features.
• Create a Brand Ambassador Program to recruit enthusiastic users who will advocate for the product, share their experiences, and inspire others within the community.
• Organize and manage health, wellness, and fitness challenges within the company that encourage users to engage with the product and each other.
• Track and report on the success of these initiatives, including user participation and outcomes.

Requirements

• Bachelor's degree in Marketing, Communications, Event Management, or a related field.
• 5+ years of experience in community management, event planning, or a related field, ideally within the consumer tech, wearable, health, or fitness space.
• Proven experience building, managing, and growing online and offline communities, fostering authentic connections, and engaging users in meaningful ways.
• Exceptional verbal and written communication skills.
• Proficiency in using social media platforms such as IG, FB, LinkedIn, Discord, Slack, Facebook Groups, Reddit, Eventbrite systems to engage and communicate with users.
• Experience creating compelling and engaging content.
• Experience working in a startup or fast-paced environment.

Nice-to-haves

• Experience in affiliate marketing campaigns to drive traffic and revenue.
• Passion for health, wellness, and fitness.

Benefits

• Competitive salary between $80,000 - $95,000 per year.
• Opportunity to work in a dynamic startup environment.
• Engagement in innovative product development and community building.