Affiliate Marketing Manager

$90,000 - $100,000/Yr

Harry & David - Jericho, NY

Full-time - Mid Level

Jericho, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Affiliate Marketing Manager will focus on leveraging traditional and emerging channels to drive acquisition. This individual will help with the day-to-day operations for affiliate advertising and partner with the cross-channel marketing teams. We are looking for someone passionate, enthusiastic, can multi-task with extreme attention to detail, and possesses excellent written and verbal communication skills. The successful candidate will be able to build relationships across internal and external audiences at all levels with a "can-do attitude." The Affiliate Manager will seek out new affiliate relationships to further expand our reach in the online performance marketing industry. You'll be managing affiliates on a day-to-day basis, acting as a problem solver and growing our business. The Affiliate Manager must thrive in a cross-functional and fast-paced environment. Our Affiliate Managers should be self-motivated, excel at relationship building, and analyzing marketing campaigns. Specific responsibilities include, but are not limited to: assisting with planning, forecasting, and measurement of the channel; completing daily reporting that includes competitive insights; guiding the Affiliate Specialist for all campaign operations, inclusive of landing pages, promo codes, creative banners, etc.; owning and managing select pillars of the channel with nominal guidance from the Director; guiding creative assets that align with the brand's goals and tone; leveraging current news and research in traditional marketing channels as well as emerging non-traditional channels to enhance the effectiveness of marketing initiatives; attending all relevant internal meetings and developing sustainable relationships with key departments and leaders, including IT, merchandising, web, creative, finance, legal, etc.; leading conversations with agency, partners & senior management when appropriate; and liaising with Display and Search teams to find efficiencies with similar brand tasks.

Responsibilities

• Assist with planning, forecasting, and measurement of the channel
• Complete daily reporting that includes competitive insights
• Guide the Affiliate Specialist for all campaign operations, inclusive of landing pages, promo codes, creative banners, etc.
• Own and manage select pillars of the channel with nominal guidance from the Director
• Guide creative assets that align with the brand's goals and tone
• Leverage current news and research in traditional marketing channels as well as emerging non-traditional channels to enhance the effectiveness of marketing initiatives
• Attend all relevant internal meetings and develop sustainable relationships with key departments and leaders, including IT, merchandising, web, creative, finance, legal, etc.
• Lead conversations with agency, partners & senior management when appropriate
• Liaise with Display and Search teams to find efficiencies with similar brand tasks

Requirements

• Bachelor's Degree in Marketing or a related field
• 3+ years of experience in Digital Marketing
• High-level of comfort with data, reporting and performance analysis
• Advanced computer skills required, including MS Office Suite
• Technical understanding of how websites and online marketing functions (understand tracking using URLs, pixels, etc.)
• Familiar with working in Excel and manipulating data in pivot tables & VLOOKUPs
• Ability to multitask, change the course of direction quickly, and meet deadlines in a fast-paced environment
• Ability to work well with a diverse group of colleagues and team members with sensitivity and supportive attitude
• Exceptional written and verbal communication skills