Affiliate & Social Media Marketing Manager

Sonic Electronix - Louisville, KY

Full-time - Mid Level

Louisville, KY

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

We are looking for a highly motivated and results-oriented Affiliate & Social Media Marketing Manager to drive our brand's growth through strategic management of social media, affiliate partnerships, and influencer collaborations. This role is crucial for expanding our digital reach and engaging with our target audiences across multiple platforms. The ideal candidate will have a deep understanding of digital marketing, a passion for social content, and a proven ability to execute campaigns that drive measurable results. In this position, you will be responsible for developing and managing our affiliate marketing program, which includes recruiting new affiliates, maintaining relationships, and optimizing performance to drive sales. You will collaborate with a coordinator and third-party teams to maximize affiliate sign-ups and ensure high-quality partnerships. Regular reviews and analyses of affiliate performance will be essential, allowing you to adjust strategies to meet growth objectives. You will also lead the creation and execution of social media campaigns across platforms such as Instagram, TikTok, YouTube, and Amazon, focusing on both mobile and traditional formats. Working closely with content creators and the graphics team, you will produce engaging posts that align with brand messaging and goals. Your oversight will extend to the scheduling, posting, and monitoring of social media content, ensuring consistency and maximum engagement. Another key responsibility will be identifying, engaging, and managing relationships with influencers, particularly within the automotive industry, to promote our products through authentic content. You will develop strategies to leverage micro-influencers to expand brand awareness and drive product adoption, coordinating influencer campaigns from initial outreach to content approval and performance tracking. Collaboration with internal teams and external partners will be necessary to create compelling content that resonates with target audiences and supports marketing objectives. You will ensure all content is optimized for various platforms and formats, maintaining a consistent brand voice and style. Monitoring and responding to social media engagement will also be part of your role, fostering a strong community around the brand. Finally, you will track and analyze key performance indicators (KPIs) for all affiliate, social media, and influencer marketing efforts. Preparing regular reports detailing campaign performance, ROI, and actionable insights will guide future strategies. Using data-driven insights, you will optimize and refine campaigns, ensuring continuous improvement and achievement of marketing goals.

Responsibilities

• Develop and manage our affiliate marketing program, including recruiting new affiliates and optimizing performance to drive sales.
• Lead the creation and execution of social media campaigns across platforms such as Instagram, TikTok, YouTube, and Amazon.
• Identify, engage, and manage relationships with influencers to promote our products through authentic content.
• Collaborate with internal teams and external partners to create compelling content that resonates with target audiences.
• Track and analyze key performance indicators (KPIs) for all affiliate, social media, and influencer marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Extensive experience in social media management, affiliate marketing, and influencer outreach.
• Proficiency in Microsoft Excel, including the ability to create and manipulate complex spreadsheets for data analysis and reporting.
• Strong organizational skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Excellent verbal and written communication skills, with the ability to craft compelling messages for diverse audiences.
• Strong analytical capabilities to assess campaign performance and make data-driven decisions.
• Experience working collaboratively across departments and managing relationships with external partners.
• Proficiency with social media management tools, affiliate platforms, and analytics software.

Nice-to-haves

• Experience in the automotive sector or related industries, with a focus on consumer electronics or similar products.
• Familiarity with affiliate marketing platforms and best practices for optimizing affiliate programs.
• Basic understanding of graphic design and video production to effectively collaborate with creative teams.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance
• Competitive compensation package, including salary and bonuses
• Generous health benefits for US-based employees
• Entrepreneurial, can-do passionate team
• Driven work environment that recognizes and appreciates results
• Discounts on all the gear we sell
• Coffee and snacks provided for office employees
• Vacation, sick and holiday pay
• Company picnics and events
• Sweet holiday parties