Agency Field Marketing Specialist II

$68,640 - $72,800/Yr

Intelliswift Software

Full-time - Mid Level

Remote

Professional, Scientific, and Technical Services

About the position

The Agency Field Marketing Specialist II is responsible for maintaining and executing a fully integrated marketing plan that aligns with the sales objectives for specific accounts. This role involves assessing the compatibility of corporate marketing campaigns with the accounts and collaborating with the wider marketing team to adapt and introduce these campaigns as necessary. The specialist will drive customer engagement by establishing a regular cadence of communication with customer contacts, which includes content development, writing and editing for both traditional and social media, managing lists and databases, and tracking and reporting response metrics. In addition to these responsibilities, the specialist will lead the development of customized events and assist with their execution as appropriate. This includes presenting and promoting relevant business and technical content during webcasts, events, and sales presentations to a diverse audience that includes in-the-field sales, sales engineers, marketing teams, and product management teams. The role also requires managing a marketing budget that includes dedicated OPEX funding and, if applicable, MDF (Market Development Funds).

Responsibilities

• Maintain and execute a fully integrated marketing plan that aligns with sales objectives for accounts.
• Assess the fit of corporate marketing campaigns to the accounts and adapt them as necessary.
• Drive customer engagement through regular communications with customer contacts.
• Develop content and manage writing and editing for traditional and social media.
• Manage lists and databases, and track/report response metrics.
• Lead the development of customized events and assist with their execution.
• Present and promote relevant business and technical content during webcasts and events.
• Manage a marketing budget of dedicated OPEX funding and MDF if appropriate.

Requirements

• B2B marketing experience in the technology sector.
• Experience as a field marketer in the events environment.
• Strong collaboration skills to interact and influence key stakeholders.
• Ability to thrive in a fast-paced work environment with limited supervision.
• Outstanding communication skills to analyze information and communicate effectively.
• Familiarity with marketing and sales automation systems such as Eloqua and Salesforce.com.
• Experience with digital marketing techniques and platforms.
• An appreciation of telecom technologies and understanding of service provider business models.

Nice-to-haves

• Knowledge of the Telecom/technology sector in a B2B marketing capacity.
• A can-do attitude and the ability to develop creative solutions to problems.
• Priority-driven with the ability to assess and prioritize opportunities.